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Fashion Business Management

Fall 2017 Courses

August 28 - December 23

  

FM 114 Introduction to the Fashion Industry
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
This survey covers the history, characteristics, and global interrelationships of all segments of the fashion industry. The course explores how fiber, textile, and apparel producers, retailers, and home furnishings companies merchandise and market their products within the industry and to the ultimate consumer.

CRN Section Day Time Location
4110 25B R 6:30 pm-9:20 pm A306
26970 25C S 9:10 am-12:00 pm B306
30199 OL2   ONLINE COURSE
22805 OL3   ONLINE COURSE


FM 116 Fashion Business Practices
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
A comprehensive introduction to the modern fashion business environment. The structures, finances, management, organization, and ethical responsibilities of fashion enterprises are examined in a global context.

CRN Section Day Time Location
4660 25F W 6:30 pm-9:20 pm A342
28553 25G W 6:30 pm-9:20 pm A325
28559 25I R 6:30 pm-9:20 pm C314
27714 OL3   ONLINE COURSE


FM 117 Introduction to Fashion Marketing
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.

CRN Section Day Time Location
26138 25A M 6:30 pm-9:20 pm A321
26656 25B T 6:30 pm-9:20 pm B304
26139 25C W 6:30 pm-9:20 pm B304
30200 OL2   ONLINE COURSE
27164 OL3   ONLINE COURSE


FM 231 Strategies of Selling
3 credits In-state $585 Out-of-state $1,758
Principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account building in the wholesale markets are developed through lectures and workshops.

CRN Section Day Time Location
4697 25A W 6:30 pm-9:20 pm A306
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