In this section

Advertising and Marketing Communications

Summer 1 - 2017 Courses

May 30 - July 3

Summer 2 - 2017 Courses

July 5 - August 1


AC 111 Advertising and Promotion
3 credits  In-state $573  Out-of-state $1,722
Online:  In-state $618  Out-of-state $1,767
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

Summer 1

CRN Section Day Time Location
1990 25A M T W 9:00 am-11:50 am B731

Summer 2

CRN Section Day Time Location
2006 25B M T W 9:00 am-12:40 pm B928

AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits  In-state $382  Out-of-state $1,148
Online:  In-state $412  Out-of-state $1,178
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

Summer 1

CRN Section Day Time Location
1994 25A M T W 1:30 pm-5:20 pm A587

AC 221 Publicity Workshop
3 credits  In-state $573  Out-of-state $1,722
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

Summer 1

CRN Section Day Time Location
1996 25A M T W 9:00 am-11:50 am A337