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Advertising and Marketing Communications

Winter 2019 Courses

January 2 - January 17

Spring 2019 Courses

January 28 - May 22

Questions about course content? Contact:
Advertising and Marketing Communications - 212 217.4470

AC 111
Advertising and Promotion
3.0 credits
In state $612.00 Out of state $1,833.00
Online: In state $657.00 Out of state $1,878.00
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

Winter

CRN Section Day Time Location
1367 OL1 ONLINE

Spring

CRN Section Day Time Location
7721 OL1 ONLINE
16933 OL2 ONLINE
18147 OL3 ONLINE
4625 25A T 6:30 PM-9:20 PM B731
16932 25B MW 5:10 PM-6:25 PM B731
6494 25C W 6:30 PM-9:20 PM A341A
18145 25D S 9:10 AM-12:00 PM A317
18146 25E F 6:30 PM-9:20 PM A317
17531 25F S 1:10 PM-4:00 PM A317
14835 25G M 6:30 PM-9:20 PM B504


AC 114
Marketing for Integrated Marketing Communications
3.0 credits
In state $612.00 Out of state $1,833.00
Online: In state $657.00 Out of state $1,878.00
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.

Winter

CRN Section Day Time Location
1449 OL1 ONLINE


AC 161
Multimedia Computing for Advertising and Marketing Communications
2.0 credits
In state $408.00 Out of state $1,222.00
Online: In state $438.00 Out of state $1,252.00
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

Winter

CRN Section Day Time Location
1368 OL1 ONLINE

Spring

CRN Section Day Time Location
8414 OL1 ONLINE
17532 OL2 ONLINE
6920 25A T 6:30 PM-9:20 PM A587


AC 171
Mass Communications
3.0 credits
In state $612.00 Out of state $1,833.00
Online: In state $657.00 Out of state $1,878.00
Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.

Winter

CRN Section Day Time Location
1369 OL1 ONLINE


AC 221
Publicity Workshop
3.0 credits
In state $612.00 Out of state $1,833.00
Prerequisites: AC 111
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

Spring

CRN Section Day Time Location
9871 25A M 6:30 PM-9:20 PM A341A
 9870 25B T R 5:10 PM-6:25 PM A640
18314 25C W 6:30 PM-9:20 PM A320
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