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Advertising and Marketing Communications

Summer 1 - 2017 Courses

May 30 - July 3

Summer 2 - 2017 Courses

July 5 - August 1

 

AC 111 Advertising and Promotion
3 credits  In-state $573  Out-of-state $1,722
Online:  In-state $618  Out-of-state $1,767
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

Summer 1

CRN Section Day Time Location
1991 OL1   ONLINE COURSE

Summer 2

CRN Section Day Time Location
2006 25B M T W 9:00 am-12:40 pm B928


AC 221 Publicity Workshop
3 credits  In-state $573  Out-of-state $1,722
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

Summer 1

CRN Section Day Time Location
1996 25A M T W 9:00 am-11:50 am A337
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