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Advertising and Marketing Communications

Winter 2018 Courses

January 2 - January 18

Spring 2018 Courses

January 29 - May 23

 

.AC 111 Advertising and Promotion
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

WINTER

CRN Section Day Time Location
1213 25A M T W R F 9:00 am-12:15 pm A306
1214 OL1   ONLINE COURSE

SPRING

CRN Section Day Time Location
4625 25A T 6:30 pm-9:20 pm B731
16932 25B M W 5:10 pm-6:25 pm B731
6494 25C W 6:30 pm-9:20 pm A341A
12889 25D S 9:10 am-12:00 pm A317
14109 25E F 6:30 pm-9:20 pm B731
17531 25F S 1:10 pm-4:00 pm A317
7721 OL1   ONLINE COURSE
16933 OL2   ONLINE COURSE


AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits In-state $390 Out-of-state $1,172
Online: In-state $420 Out-of-state $1,202
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

WINTER

CRN Section Day Time Location
1215 OL1   ONLINE COURSE

SPRING

CRN Section Day Time Location
6920 25A T 6:30 pm-10:20 pm A587
8414 OL1   ONLINE COURSE
17532 OL2   ONLINE COURSE


AC 171 Mass Communications
3 credits In-state $585 Out-of-state $1,758
Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.

WINTER

CRN Section Day Time Location
1216 25A M T W R F 9:00 am-12:15 pm A312


AC 221 Publicity Workshop
3 credits In-state $585 Out-of-state $1,758
Prerequisite: AC 111
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

WINTER

CRN Section Day Time Location
1217 25A M T W R F 9:00 am-12:15 pm A317

SPRING

CRN Section Day Time Location
9871 25A M 6:30 pm-9:20 pm A341A
9870 25B T R 5:10 pm-6:25 pm A640
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