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Advertising and Marketing Communications

Summer 1 2018 Courses

May 29 - July 2

Summer 2 2018 Courses

July 9 - August 2


AC 111 Advertising and Promotion
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803 
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued. 

SUMMER 1 

CRN Section Day Time Location
2271 25A M T W 9:00 am-11:50 am A306
2272 OL1   ONLINE COURSE

SUMMER 2

CRN Section Day Time Location
2273 25B M T W 9:00 am-12:40 pm B923


AC 114 Marketing for Integrated Marketing Communications
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803 
This course provides students with a broad background of marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain a competitive advantage in a global economy. 

SUMMER 1 

CRN Section Day Time Location
2274 25A M T W 12:00 pm-2:50 pm A306
2275 OL1   ONLINE COURSE


AC 171 Mass Communications
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications. 

SUMMER 1 

CRN Section Day Time Location
2278 25A M T W 3:00 pm-5:50 pm A306
2279 OL1   ONLINE COURSE  


AC 222 Sales Promotion
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed. 

SUMMER 1 

CRN Section Day Time Location
2280 25A M T W 3:00 pm-5:50 pm A317
2281 OL1   ONLINE COURSE  


AC 231 Advertising Copywriting
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
Prerequisites: (AC 111 and CD 122) or AD 216
Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming. 

SUMMER 1 

CRN Section Day Time Location
2282 25A M T W 6:00 pm-8:50 pm A312
2283 OL1   ONLINE COURSE  


AC 271 Audiences and Media
3 credits In-state $585 Out-of-state $1,758
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches. 

SUMMER 1 

CRN Section Day Time Location
2284 25A M T W 12:00 pm-2:50 pm A317  


AC 361 Computer Applications for Marketing Communications
2 credits In-state $556 Out-of-state $1,682
Online: In-state $586 Out-of-state $1,712
Prerequisite: AC 161 or MG 153
AC 361 is an intermediate-level computer course designed to improve skills in word processing, spreadsheets, desktop publishing, and presentation through the use of marketing communications case studies. Emphasis will be on using software applications to solve marketing communications problems and to enhance target audience communication and response. 

SUMMER 1 

CRN Section Day Time Location
2285 75A M T W 6:00 pm-9:50 pm A587
2286 OL1   ONLINE COURSE
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