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In this section

Advertising and Marketing Communications

Winter - 2017 Courses

January 3 - January 19

Spring - 2017 Courses

January 30 - May 22

 

AC 111 Advertising and Promotion
3 credits In-state $573 Out-of-state $1,722
In-state $618 Out-of-state $1,767
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

WINTER

CRN Section Day Time Location
1084 25A M T W R 9:00 am-12:50 pm A306
1085 OL1   ONLINE COURSE

SPRING

CRN Section Day Time Location
4625 25A T 6:30 pm-9:20 pm B731
16932 25B T 6:30 pm-9:20 pm CCC28
6494 25C R 6:30 pm-9:20 pm A317
12889 25D S 9:10 am-12:00 pm A317
14109 25E F 6:30 pm-9:20 pm B731
16613 25F S 1:10 pm-4:00 pm A317
7721 OL1   ONLINE COURSE
16933 OL2   ONLINE COURSE  


AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits In-state $382 Out-of-state $1,148
In-state $412 Out-of-state $1,178
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

WINTER

CRN Section Day Time Location
1087 OL1   ONLINE COURSE

SPRING

CRN Section Day Time Location
6920 25A T 6:30 pm-10:20 pm A587
8414 OL1   ONLINE COURSE
16935 OL2   ONLINE COURSE  


AC 221 Publicity Workshop
3 credits In-state $573 Out-of-state $1,722
Prerequisite: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

WINTER

CRN Section Day Time Location
1088 25A M T W R 9:00 am-12:50 pm B306

SPRING

CRN Section Day Time Location
9871 25A M 6:30 pm-9:20 pm A341A
9870 25B T R 5:10 pm-6:25 pm A640
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