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Advertising and Marketing Communications

Summer 1 Courses

May 28 - July 1

Summer 2 Courses

July 8 - August 1

Questions about course content? Contact:
Advertising and Marketing Communications - 212 217.4470

AC 111
Advertising and Promotion
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

Summer 1

CRN Section Day Time Location
2747 OL1 Online
2739 25A MTW 9:10 AM-12:00 PM A324

Summer 2

CRN Section Day Time Location
2746 25B MTW 9:10 AM-12:45 PM A324


AC 114
Marketing for Integrated Marketing Communications
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.

Summer 1

CRN Section Day Time Location
2748 OL1 Online
2740 25A MTW 12:10 PM-3:00 PM A324


AC 171
Mass Communications
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
Analysis and comparison of mass media and the communication arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.

Summer 1

CRN Section Day Time Location
2741 25A MTW 3:10 PM-6:00 PM A324

Summer 2

CRN Section Day Time Location
2752 OL1 Online


AC 222
Sales Promotion
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
Prerequisites: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.

Summer 1

CRN Section Day Time Location
2749 OL1 Online
2742 25A MTW 6:30 PM-9:20 PM A324


AC 231
Advertising Copywriting
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
Prerequisites: (AC 111 and CD 122) or AD 216
Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.

Summer 1

CRN Section Day Time Location
2750 OL1 Online
2743 25A MTW 9:10 AM-12:00 PM A325


AC 271
Audiences and Media
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches.

Summer 1

CRN Section Day Time Location
2832 OL1 Online
2744 25A MTW 12:10 PM-3:00 PM A325


AC 361
Computer Applications for Marketing Communications
2.0 credits
In-state $572.00   Out-of-state $1,732.00
Online: In-state $602.00   Out-of-state $1,762.00
Prerequisites: AC 161 or MG 153
AC 361 is an intermediate level computer course designed to improve skills in word processing, spreadsheets, desktop publishing and presentation through the use of marketing communications case studies. Emphasis will be on using software applications to solve marketing communications problems and to enhance target audience communication and response.

Summer 1

CRN Section Day Time Location
2751 OL1 Online
2745 75A MTW 6:30 PM-9:20 PM A587
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