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Advertising and Marketing Communications

Fall 2017 Courses

August 28 - December 23

 

AC 111 Advertising and Promotion
3 credits In-state $585 Out-of-state $1,758
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

CRN Section Day Time Location
4612 25B M 6:30 pm-9:20 pm A321A
24175 25C M W 5:10 pm-6:25 pm CCC28
4618 25D W 6:30 pm-9:20 pm B303
24840 25E S 9:10 am-12:00 pm A317
1016 25F T R 5:10 pm-6:25 pm B731
27259 25G M 6:30 pm-9:20 pm C312
30589 25H S 1:10 pm-4:00 pm A317


AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits In-state $390 Out-of-state $1,172
Online: In-state $420 Out-of-state $1,202
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

CRN Section Day Time Location
27262 25B R 6:30 pm-10:20 pm A587
21163 OL1   ONLINE COURSE
30358 OL2   ONLINE COURSE


AC 222 Sales Promotion
3 credits In-state $585 Out-of-state $1,758
Online: In-state $630 Out-of-state $1,803
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.

CRN Section Day Time Location
24855 25A W 6:30 pm-9:20 pm D211
27771 OL1   ONLINE COURSE
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