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Advertising and Marketing Communications

Fall 2018 Courses

August 28 - December 20


AC 111
Advertising and Promotion
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out-of-state $1,878.00
For Advertising and Marketing Communications, Fabric Styling, Fashion Business Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.

FALL

CRN Section Day Time Location
20631 OL1 ONLINE COURSE
30837 OL3 ONLINE COURSE
23743 25A T 6:30 PM-9:20 PM A321B
4612 25B M 6:30 PM-9:20 PM A321A
24175 25C M W 5:10 PM-6:25 PM CCC28
4618 25D W 6:30 PM-9:20 PM B303
24840 25E S 9:10 AM-12:00 PM A317
1016 25F T R 5:10 PM-6:25 PM B731
27259 25G M 6:30 PM-9:20 PM C312
30836 25H S 1:10 PM-4:00 PM A317  


AC 161
Multimedia Computing for Advertising and Marketing Communications
2.0 credits
In-state $408.00   Out-of-state $1,222.00
Online: In-state $438.00   Out-of-state $1,252.00
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.

FALL

CRN Section Day Time Location
21163 OL1 ONLINE COURSE
30358 OL2 ONLINE COURSE
30839 OL3 ONLINE COURSE
5303 25A M 6:30 PM-9:20 PM A587
27262 25B R 6:30 PM-9:20 PM A587  


AC 221
Publicity Workshop
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Prerequisite: AC 111
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.

FALL

CRN Section Day Time Location
22647 25A T R 5:10 PM-6:25 PM B307
22649 25B T 6:30 PM-9:20 PM A642
26480 25C R 6:30 PM-9:20 PM C406
28160 25D T 6:30 PM-9:20 PM B860
23207 25E M 5:10 PM-6:25 PM B304
23207 25E W 5:10 PM-6:25 PM B304  


AC 222
Sales Promotion
3.0 credits
In-state $612.00   Out-of-state $1,833.00
Online: In-state $657.00   Out of state $1,878.00
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.

FALL

CRN Section Day Time Location
27771 OL1 ONLINE COURSE
30841 OL2 ONLINE COURSE
24855 25A W 6:30 PM-9:20 PM D211
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