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Omni-Channel Retail

In-depth education in emerging multi-format retail strategies as an answer to the needs of today’s customer including: brick-and-mortar, catalog, online, mobile and social commerce. How to build sales, profits, brands and customer loyalty across channels is stressed.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 10 courses (9 required and 1 personal choice) is needed to complete this certificate. 

Required courses (recommended in this order)
SXR 005 Introduction to Today's Omni-Channel Retailing
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 050  Intro to Branding: The Art of Customer Bonding
SXR 080  Retail Operations and Management for the Omni-Channel World
SXR 085  Intro to Logistics and Fulfillment for Omni-Channel Businesses
SXY 200 Data Analytics: The Key to Unlocking Customer Intelligence
SXR 055 Introduction to E-Commerce and Digital Retailing
SXR 115 Omni-Channel Buying and Merchandising
SXR 119 Omni-Channel Strategies: Winners and Losers

Personal choice courses* (choose 1)
SXR 006 Intro to Fashion and Luxury Retail
SXR 008 Fundamentals of Today's Global Retailing
SXR 028 Introduction to the Planning and Allocation Function
SXR 075 Retail Math: Merchandising, Planning and Gross Margin
SXR 130 How to Land a Job in Omni-Channel Retail
SXB 275 Crafting the In-Store Experience to Convey the Brand

* Inquire with a Professional Studies advisor about the possibility of substituting an alternate class. It is possible to satisfy personal choice requirements with programs from the other Business Certificates programs.

Facilitator: Robert Salerno

Students interested in a Professional Development Certificate of Completion must file an affidavit/Online Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID.

  • Log into MYFIT with your username and password at https://myfit.fitnyc.edu
  • Select STUDENT tab
  • Under Online Resources select ONLINE INFORMATION SYSTEM
  • In the MAIN MENU options select STUDENT
  • Select your program

*Students who are not currently registered for a class may experience difficulties in filing their affidavit online. If you encounter any problems processing your affidavit please contact Kathleen Friedman at Kathleen_Friedman@fitnyc.edu with your name, email address, and the name of the certificate you are completing. 

For login difficulties, please contact Tech Help at 212 217.4357.