In-depth education in emerging multi-format retail strategies as an answer to the needs of today’s customer including: brick-and-mortar, catalog, online, mobile and social commerce. How to build sales, profits, brands and customer loyalty across channels is stressed.
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 10 courses (9 required and 1 personal choice) is needed to complete this certificate.
Required courses (recommended in this order)
SXR 005 Introduction to Today's Omni-Channel Retailing
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 050 Intro to Branding: The Art of Customer Bonding
SXR 080 Retail Operations and Management for the Omni-Channel World
SXR 085 Intro to Logistics and Fulfillment for Omni-Channel Businesses
SXY 200 Data Analytics: The Key to Unlocking Customer Intelligence
SXR 055 Introduction to E-Commerce and Digital Retailing
SXR 115 Omni-Channel Buying and Merchandising
SXR 119 Omni-Channel Strategies: Winners and Losers
Personal choice courses* (choose 1)
SXR 006 Intro to Fashion and Luxury Retail
SXR 008 Fundamentals of Today's Global Retailing
SXR 028 Introduction to the Planning and Allocation Function
SXR 075 Retail Math: Merchandising, Planning and Gross Margin
SXR 130 How to Land a Job in Omni-Channel Retail
SXB 275 Crafting the In-Store Experience to Convey the Brand
* Inquire with a Professional Studies advisor about the possibility of substituting an alternate class. It is possible to satisfy personal choice requirements with programs from the other Business Certificates programs.
Facilitator: Robert Salerno
Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID. Getting Started with a Noncredit Certificate Program