New Certificate Program launching in Fall 2019
This fast-track intensive program is for executives pursuing a career in the market segments encompassing e-commerce and brick-and-mortar retail. Information concentrates on proven methods of running a successful omni-channel business, both digital and physical, and provides a close look at the business models of today’s most successful practitioners. Program starts with an omni-channel retail overview; finance and profitability; customer analysis; e-commerce success factors; the impact of social media and the use of new technologies such as AI and AR; merchandising; in-store strategies for sales generation; analytics; and logistics. Participating in a group research project provides the opportunity to learn how to take your business, your company, and your career to the next level. Course is taught by industry professionals through lectures, discussions, panels, and off-site market tours.
SXR 110 Omni-Channel Management
Facilitator: Robert Salerno
This is a single-course certificate program. Students who successfully complete the requirements of the course will receive an FIT noncredit certificate at the end of the program.