In-depth education in emerging multi-format retail strategies as an answer to the needs of today’s customer including: brick-and-mortar, catalog, online, mobile and social commerce. How to build sales, profits, brands and customer loyalty across channels is stressed.
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 9 courses is required to complete this certificate.
Required courses (recommended in this order)
SXR 005 Introduction to Today's Omni-Channel Retailing
SXR 028 Introduction to the Planning and Allocation Function
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 055 Introduction to E-Commerce and Digital Retailing
SXR 080 Retail Operations and Management for the Omni-Channel World
SXR 085 Intro to Logistics and Fulfillment for Omni-Channel Businesses
SXN 145 How Wall Street Rates Omni-Channel Business Success
SXB 275 Crafting the In-Store Experience to Convey the Brand
SXR 119 Omni-Channel Strategies: Winners and Losers
Certificate Enhancement courses
SXY 210 Web Analytics: Maximizing Customer Intelligence from Social, Mobile, and E-Commerce
SXR 075 Retail Math: Merchandising, Planning and Gross Margin
SXR 130 Retail and Fashion: Where the Jobs Are Now
Facilitator: Robert Salerno
**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to firstname.lastname@example.org for information about which classes you will need to complete to finish your certificate.
Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID. Getting Started with a Noncredit Certificate Program