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Brand Management Strategies

In-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for fashion products to foster increased sales, profits and market dominance.

Required Courses

(recommended in this order)
SXB 100  Branding: Increase Sales and Performance
SXY 210  Web Analytics: Maximizing Customer Intelligence from Social, Mobile, and E-Commerce
SXB 350  Branding: How to Think Like Your CFO (formerly SXN 130)
SXR 040  Who Are Your Best Customers and How to Motivate Them to Buy
SXB 375  Branding: Crafting the In-Store Experience (formerly SXB 275)
SXB 300*  Brand Management Analytics: Measuring the Value of Your Brand
SXB 400*  Branding: Practicum in Brand Test Launching

*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.

Facilitator: William D'Arienzo


Updated Certificate Program coming soon.
Enrollment details for the new certificate program will be updated soon.

*If you began your studies under the previous program and have already filled out the Affidavit, our office will reach out to you regarding Certificate completion.

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