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Brand Management Strategies

In-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for fashion products to foster increased sales, profits and market dominance.

Links direct you to current offerings.

A total of 5 courses is required to complete this certificate. 

Required Courses

(recommended in this order)
SXB 100  Increase Sales and Performance Through Brand Management
SXY 210  Who Are Your Best Customers and How to Motivate Them to Buy 
SXB 250  New World Branding: Social Media Applications and Impact 
SXB 300  Brand Management Analytics: Measuring the Value of Your Brand
SXB 400  Brand Lab: Practicum in Brand Test Launching

Certificate Enhancement Courses

SXN 130  How to Think Like Your CFO: A Behind-the-Scenes Look at Fashion's Bottom Line
SXN145   How Wall Street Rates Omni-Channel Business Success
SXR 055  Introduction to E-Commerce and Digital Retailing
SXR 130  Retail and Fashion: Where the Jobs Are Now

Facilitator: William D'Arienzo

**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to non_creditreg@fitnyc.edu for information about which classes you will need to complete to finish your certificate. Be sure to include your full name and date of birth in your email. 

Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID.

 Getting Started with a Noncredit Certificate Program