Logos and Wordmarks

There are a variety of logo options and wordmarks that are key parts of the brand hierarchy stemming from the FIT button.

We encourage you to review the sample logos in the dropdown menus of the Brand Hierarchy section below before downloading logos and wordmarks.

How to Get Logos and Wordmarks

Lock-ups have been created for all divisions, schools, locations, etc.

» Download Official Logos, Wordmarks, and Lock-ups (you must log in using your FIT username and password)

Note: All logos are currently in black and white. If you don't see the logo you need, please make an inquiry.

Brand Hierarchy: Sample Logos

Logo lock-ups with the State University of New York wordmark should be used on external communications when space permits. Logo lock-ups without the State University of New York wordmark should be used primarily for internal communications.

Logos and Wordmarks

How to Get Logos and Wordmarks

Brand Hierarchy: Sample Logos

With "State University of New York"

Without "State University of New York"

Logos and Wordmarks

How to Get Logos and Wordmarks

Brand Hierarchy: Sample Logos

With "State University of New York"

Institutional Master Brand Logo (The Button)

Institutional Master Brand Wordmark Lock-up (two lines)

Institutional Master Brand Wordmark Lock-up (one line)

Administrative Division with State University of New York

School/Academic Center with State University of New York

Administrative Division with State University of New York and Department

School/Academic Center with State University of New York and Department

Without "State University of New York"

Administrative Division

School/Academic Centers

Administrative Division with Department Name

School/Academic Center with Department Name

Institutional initiatives

Locations