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SXE 100 Introduction to Fashion Publicity and Events Planning
1.2 CEU
Students enrolled in the online Image Consulting certificate program should no longer register for SXE 100 OL. Please register for our the specially crafted version, SXE 111 (see details below). 
If you are a freelance event specialist, an executive responsible for PR and promotions, or the person who organizes the best parties in your neighborhood, this up-to-the-minute course is for you. Using the latest tools of publicity, learn how to build buzz for your product, service, or brand, and back it up with meaningful events for clients or your own happenings. Meet industry professionals who share their personal success techniques. Learn to conduct a pitch meeting to convey your concept as you hone your presentation and planning skills.   

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 110 Fashion Events Planning Confidential
This workshop provides information and assignments from SXE 100 for people who are interested in learning the basics of events planning but are unable to commit to the full certificate program. Whether you're visiting NYC this summer or are in need of insider events fundamentals in your career, these three intensive sessions are perfect for people with limited time. Program highlights the fashion events planners job, publicity tools, and the diversity of potential work opportunities such as promotions, charity events, and fashion shows. The coordination of a successful event is taught through a series of hands-on exercises based on real world examples and field trips. Conduct a client pitch meeting and be coached by industry professionals. Certificate candidates: SXE 110 can be substituted for SXE 100.
Some additional expense possible, up to $15.

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober with guests from the field.

SXE 111 Introduction to Fashion Publicity and Events Planning for Image Consulting Students (Online course)
Prerequisite: SXI 100 (Online course)
This program has been developed specifically to the needs of Image Consultants responsible for fashion-related events. This intensive program teaches you how to formulate media plans for top-notch participatory experiences to promote products, services, and events. Learn how the latest tools of publicity are used in experiential marketing. Program includes tips on how to formulate and direct promotional needs in order to coordinate special events for yourself or your clients.

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 210 Event Writing and PR Workshop
1.2 CEU
This workshop covers every aspect of winning events communications, from eye-catching save-the-date cards and invitations to compelling pitch letters, properly formatted press bulletins, and when and how to use email effectively. Special attention is given to developing a press package with digital outreach for an event. Memos and agendas for effective team project directives and client communications are covered along with important tips for outsourcing work to printers. Program combines attention to detail, along with creativity and the signature style required on the professional-events level. Recommended as followup for SXE 100 or for those with PR or event planning experience.

Instructor: Fabrizio Babino, principal, Noise 784, branding, marketing, and PR specialist.

SXE 220 Social Media Strategies for Event and PR Professionals
1.2 CEU
Maximize social media tools to promote yourself and your events exploring new ways to get the right mix and the "right" type of followers. In each session work hands-on creating engaging content utilizing key social media channels. The tools to help manage content and posting frequency are covered along with managing your time effectively to maximize social media solutions for marketing and attracting clients, followers, and event attendees.  
Bring to all sessions: smartphones, tablet and/or laptop.

Instructor: Georgette Pascale, president and CEO, Pascale Communications; public relations expert.

SXE 310 Fashion Publicity and Events Team Building Workshop
1.2 CEU
Prerequisites: SXE 210, SXE 220, SXM 400, SXN 450
Formulate and produce an actual event to be held on campus. This real-world opportunity allows the SXE 310 team to create a professional media plan, and execute the event, making use of all that you have learned throughout the certificate program as a stepping-stone to going out on your own. Go through the steps of submitting material to the media, and work with FIT's press office and college-wide facilities. Program includes how to work within budgets, interact with clients, and produce a winning event. 

Students must be prepared to work the afternoon and evening of the event.

Instructor: Paige Smith, media coordinator, Center for Continuing and Professional Studies; Terance Coffee, adjunct instructor, Advertising and Marketing Communications; event planner and stylist.


 

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