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SXE 100 Introduction to Fashion Publicity and Events Planning
1.2 CEU
If you are a freelance event specialist, an executive responsible for PR and promotions, or the person who organizes the best parties in your neighborhood, this up-to-the-minute course is for you. Using the latest tools of publicity, learn how to build buzz for your product, service, or brand, and back it up with meaningful events for clients or your own happenings. Learn to produce a new product launch as you hone your planning skills.   

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 110 Fashion Events Planning Confidential
This workshop provides information and assignments from SXE 100 for people who are interested in learning the basics of events planning but are unable to commit to the full certificate program. Whether you're visiting NYC this summer or are in need of insider events fundamentals in your career, these three intensive sessions are perfect for people with limited time. Program highlights the fashion events planners job, publicity tools, and the diversity of potential work opportunities such as promotions, charity events, and fashion shows. The coordination of a successful event is taught through a series of hands-on exercises based on real world examples and field trips. Conduct a client pitch meeting and be coached by industry professionals. Certificate candidates: SXE 110 can be substituted for SXE 100.
Some additional expense possible, up to $15.

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober with guests from the field.

SXE 111 Introduction to Fashion Publicity and Events Planning for Image Consulting Students (Online course)
Prerequisite: SXI 100 (Online course)
This online course is specifically for Image Consultants who want to learn how to build their business through positive word of mouth and dynamic events. Learn how to use the tools of publicity to increase awareness of your practice and build your brand through participation in meaningful event opportunities. Create a realistic launch event with corporate sponsors, targeted media, charity tie-ins, and a "wow gift bag.

Instructor: Barbara Berman, BB's Backstage Fashion Show and Event Services, celebrity wardrober.

SXE 210 Event Communications and Social Media Strategies
1.2 CEU
This workshop covers every aspect of winning events communications from eye-catching save-the-date cards and invitations to compelling pitch letters, press bulletins, emails, and the right social media mix to promote yourself and your event. Special attention is given to what form of communication is called for based on event purpose and style. Learn how to outsource to printers, manage time and content when posting, and attract and satisfy clients.

Instructor: Fabrizio Babino, branding, marketing, and PR specialist.

SXE 275 Events Designing: Developing a Signature Look
1.2 CEU
This dynamic program teaches "eventers" how to create their own signature design concepts and "wow" atmospheres. Learn to select the best colors and fabrics suitable for event categories and budgets for ceiling drape, backdrops, table linens, chair decor, and accents. Meet notable event pros, suppliers, and party planners who share their own concepts and insider secrets. Create a digital mood board to use as a planning tool, ready to pitch to a client. Having a laptop or tablet in class is helpful.

Instructor: Adam Shorsten, owner, A-List Events,  high-end fashion and entertainment events.

SXE 310 Fashion Publicity and Events Team Building Workshop
1.8 CEU
Formulate and produce an actual FIT event to be held on campus. This real-world opportunity allows the SXE 310 team to create a professional media plan, and execute the event, making use of all that you have learned throughout the certificate program as a stepping-stone to going out on your own. Go through the steps of submitting material to the media, and work with FIT's press office and college-wide facilities. Program includes how to work within budgets, interact with clients, and produce a winning event. Students must be prepared to work the afternoon and evening of the event (June 28, 2018). SXE 310 is open to students who are very close to certificate completion.

Instructor: Paige Smith, media coordinator, Center for Continuing and Professional Studies; Terance Coffee, adjunct instructor, Advertising and Marketing Communications; event planner and stylist.


 

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