Discover how to create the kind of exciting packaging that gets products noticed and sold. Explore careers that utilize color, form, materials, typography, and language to create structural designs for marketing consumer goods.
HPK 122 Graphic Design and Packaging Design
If you love graphic design and would like to see how it applies to a career in packaging, this is a class for you! Students will learn hands-on as they develop a concept for consumer product and turn that idea into a realistic brand. Using candy as the subject, students will explore consumer marketing strategies and marketing of confection products, develop graphics for their original product, and create packaging prototypes while learning printing and manufacturing techniques. Students will learn all about the profession of packaging design and create portfolio-level work.