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HS Fashion Business Management Course Descriptions

Focus on the business aspects of the fashion industry and learn how to build a career in buying, merchandising, marketing, product development, creative fashion presentations, styling, sales, or management.

Please note: Not all courses are offered each semester

HFM 060  Fashion Forecasting: Seeing into the Future
By analyzing consumers past buying patterns, identifying emerging trends in retail and on the streets, and recognizing current cultural influences, a fashion forecaster helps designers, product developers, and merchandisers see into the future. Being able to predict next year's fashion trends is a valuable and marketable skill. Learn how to conduct research, record observations, use the tools of the forecasting industry, and identify key target markets. Then put it all together to identify upcoming trends in color, silhouettes, and fabrics. Gallery

HFM 064 The Ins and Outs of Fashion Merchandising
Learn how color, fabrics, consumer motivation, sales, and fashion publications affect the art of merchandising. You'll analyze merchandising strategies by visiting retail stores and get an overview of historic style trends by touring the costume collection of The Museum at FIT. Gallery   Project Gallery     

HFM 065 Product Development:Creativity and Business
Experience an overview of how a business can be creative, from fashion product concept to delivery. The course will highlight how to create colors, patterns, and specs for a target customer as well as how to make a profit and be competitive. You'll develop both individual and group projects throughout this course.

HFM 066 Careers in Fashion Styling
Explore the role of a fashion stylist as it relates to the fashion industry. You'll learn the styling techniques for the entertainment industry, print and personal image consulting, body type analysis, shopping and prepping merchandise for clients, and about the diverse career opportunities in styling for the entertainment industry, retail personal shopping, magazine and e-commerce print, and image consulting. You'll also explore the business requirements and entrepreneurial opportunities in the field of fashion styling.

HFM 068 Next Generation Shopping Trends
Today, customers expect to interact with retailers in a seamless way, combining brick-and-mortar, catalog, online, mobile and social commerce. This is referred to as “omnichannel retailing”. Learn how to understand the needs of omnichannel customers, how major retailers are navigating their omnichannel journeys and how to create an omni strategy. Learn about new innovative retail experiences, technologies changing the store experience, and AR, VR and advances in the industry.