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In this section

New Creatives Advertising Portfolio Outline

*Program outline is subject to change based on the pedagogical needs.

Outline:

  1. Inspired Simplicity
  2. Strategy & Concepts
  3. Writing Headlines
  4. How to Find the Voice of the Brand
  5. Writing Campaign Taglines
  6. Difference Between Traditional and Digital Ideas
  7. Working in The New Creative Partnership of Art, Copy and Technology in the Digital World
  8. How to Come Up With Attention Getting Visuals
  9. Social Media and Brand Amplification
  10. Hierarchy of Message
  11. Building Portfolio Website: About Page, Work and Other Creative Work
  12. Social media and Brand Amplification: Sharing First
  13. Marketing Yourself, Resume, and LinkedIn Page
  14. Applying for Creative Positions: Job hunt, Cold Calling, Interviews
  15. What Agencies are Looking for in Creatives Today
  16. The Client Pitch
  17. Final Presentation

Assignments:

  • Print Campaign Concepts 
  • Print and Outdoor Campaign Concepts 
  • Service Brand Traditional and Digital Concepts
  • Product  Campaign Integrated Campaign: Print, Digital, and Social Concepts
  • Campaign Execution and Portfolio Preparation
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