Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 5 courses is required to complete this certificate.
(recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 150** Tools and Statistics for Wise Business Decisions
SXY 155** Breakthrough Customer Trendspotting: Predictive Analytics (formerly SXY 154)
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTB 083 E-Commerce Tracking (formerly CTD 652)
SXY 300* Data Analytics: Practice Makes Possible (Workshop)
*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. Please see the course description for more information.
**Please note that students are to take either SXY 150 or SXY 155, not both courses. We recommend students with more experience in analytics choose SXY 155.
Optional Certificate Enhancement Courses
Interim Facilitator: Robert Salerno
**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to [email protected] for information about which classes you will need to complete to finish your certificate. Be sure to include your full name and date of birth in your email.
Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program.