Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 5 courses is required to complete this certificate.
(recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 155 Breakthrough Customer Trendspotting: Predictive Analytics (formerly SXY 154)
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTB 083 E-Commerce Tracking (formerly CTD 652)
SXY 300* Data Analytics: Practice Makes Possible (Workshop)
*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.
Optional Certificate Enhancement Courses
Interim Facilitator: Robert Salerno
**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to [email protected] for information about which classes you will need to complete to finish your certificate. Be sure to include your full name and date of birth in your email.
Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program.