Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.
(recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 155 Breakthrough Customer Trendspotting: Predictive Analytics (formerly SXY 154)
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTB 083 E-Commerce Tracking (formerly CTD 652)
SXY 300* Data Analytics: Practice Makes Possible (Workshop)
*Denotes course has prerequisite(s). This means that specific classes must be completed prior to enrolling in this course. If you have not completed these courses with a passing grade, please wait to register as your registration will be cancelled. Please see course descriptions for more information.
Interim Facilitator: Robert Salerno
Updated Certificate Program coming soon.
Enrollment details for the new certificate program will be updated soon.
*If you began your studies under the previous program and have already filled out the Affidavit, our office will reach out to you regarding Certificate completion.