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Data Analytics: Retail Marketing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 8 courses (6 required and 2 personal choice) is needed to complete this certificate.

Required courses (recommended in this order)
SXY 100 Intro to the Importance of "Big Data"
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
CTD 652 E-Commerce Tracking
SXY 300 Data Analytics: Practice Makes Possible (Workshop)
SXR 005 Introduction to Today's Omni-Channel Retailing


Required (chose either SXY 150 or SXY 154)
SXY 150 Tools and Statistics for Wise Business Decisions (Intro to Statistics)
SXY 154 Breakthrough Customer Trendspotting: Predictive Analytics (Advanced)


Personal choice courses to be taken prior to SXY 300 * (choose 2)
SXB 100
 Increase Sales and Performance Through Brand Management
SXB 250 New World Branding: Social Media Applications and Impact
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 055 Introduction to E-Commerce and Digital Retailing
SXR 130 How to Land a Job in Omni-Channel Retail
CTD 641 Search Engine Optimization

*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class. It is possible to satisfy personal choice requirements with programs from the other Business Certificates programs.
Interim Facilitator: Robert Salerno


Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID. Getting Started with a Noncredit Certificate Program

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