Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 5 courses is required to complete this certificate.
Required courses (recommended in this order)
SXY 100 Intro to Digital Marketing: Consumer Data and Insight
SXY 210 Web Analytics: Maximizing Customer intelligence from Social, Mobile and E-Commerce
SXY 150 Tools and Statistics for Wise Business Decisions
SXY 154 Breakthrough Customer Trendspotting: Predictive Analytics
CTD 652 E-Commerce Tracking
SXY 300 Data Analytics: Practice Makes Possible (Workshop)
Certificate Enhancement courses
SXB 100 Increase Sales and Performance Through Brand Management
SXB 250 New World Branding: Social Media Applications and Impact
SXR 005 Introduction to Today's Omni-Channel Retailing
CTD 645 Google Analytics
Interim Facilitator: Robert Salerno
**Please note for students who began the program prior to Fall 2018, the curriculum has recently been updated to offer a fast track 6 month program option. If you began your studies under the old program please reach out to firstname.lastname@example.org for information about which classes you will need to complete to finish your certificate. Be sure to include your full name and date of birth in your email.
Students interested in a Professional Development Certificate of Completion must file an Affidavit Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID. Getting Started with a Noncredit Certificate Program