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Data Analytics: Retail Marketing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight to drive marketing, brand, and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of 8 courses (6 required and 2 personal choice) is needed to complete this certificate.

Required courses (recommended in this order)
SXY 100 Intro to the Importance of "Big Data"
SXY 200 Data Analytics: The Key to Unlocking Customer Intelligence
SXR 005 Introduction to Today's Omni-Channel Retailing
SXY 150 Tools and Statistics for Wise Business Decisions


SXY 154 Breakthrough Customer Trendspotting Predictive Analytics
SXY 220 Social, Email, and Mobile Marketing Strategies and Tracking
CTD 652 E-Commerce Tracking
SXY 300 Data Analytics: Practice Makes Possible (Workshop)

Personal choice courses to be taken prior to SXY 300 * (choose 2)
SXB 100
 Increase Sales and Performance Through Brand Management
SXB 250 New World Branding: Social Media Applications and Impact
SXR 028 Introduction to the Planning and Allocation Function
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXR 055 Introduction to E-Commerce and Digital Retailing
SXR 130 How to Land a Job in Omni-Channel Retail
CTD 641 Search Engine Optimization

*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class. It is possible to satisfy personal choice requirements with programs from the other Business Certificates programs.
Interim Facilitator: Robert Salerno

Students interested in a Professional Development Certificate of Completion must file an affidavit/Online Certificate Declaration after completing the first class of the certificate program. This will also enable you to obtain your official FIT ID.

  • Log into MyFIT with your username and password at https://myfit.fitnyc.edu
  • Select STUDENT tab
  • Under Online Resources select ONLINE INFORMATION SYSTEM
  • In the MAIN MENU options select STUDENT
  • Select your program

*Students who are not currently registered for a class may experience difficulties in filing their affidavit online. If you encounter any problems processing your affidavit please contact Kathleen Friedman at Kathleen_Friedman@fitnyc.edu with your name, email address, and the name of the certificate you are completing. 

For login difficulties, please contact Tech Help at 212 217.4357.