December 5, 2017 – January 6, 2018
The age of image branding is coming to an end. In a world of instant and constant sharing, even a brilliantly designed brand image cannot create value that doesn’t exist or sustain a fabricated brand story. Brands today operate in an omni-channel world where the customer relationship is always on, and the rapidly growing complexity of digital communication makes understanding the dynamics of customer experiences a major challenge.
A new wave of innovative design professionals drafted a new playbook. It starts with understanding the strategic role of the consumer’s journey in brand experience. This playbook has a name: “Experience Design.” Experience Design is a new way of digital thinking. It uses brand architecture as a compass for identifying differentiated value and experience. It establishes a conceptual framework for designing products, services, and customer interactions.
The third annual Creative Technology and Design exhibition, #EXPERIENCE, focused on the exploration of new possibilities in Experience Design. The exhibition showcased the most innovative design projects from FIT’s Creative Technology courses, such as Digital Typography, Content-centric App Design, Kinetic Typography, User Experience Design, and Design for Web-based Interface.
The exhibition concept was conceived by the co-coordinators of the Creative Technology program, Christie Shin and C.J. Yeh. The call for submissions were announced in September 2017, and the jury panel reviewed more than 150 projects in order to select the best for the exhibition. The categories for submission included digital typography, content design, digital product design, interaction design, and user experience design. Every project in the exhibition demonstrated creative and innovative uses of Experience Design principles. To demonstrate the link between these student projects and current industry practices, selected professional projects from the alumni, faculty, and advisory board members of the program were also on view.
October 21 – November 18, 2017
According to creative legend Bill Bernbach, “Principles endure, formulas don’t. You must get attention to your ad. This is a principle that will always be true. How you get attention is a subtle, ever-changing thing.”
This exhibition of Advertising Design at FIT showcased the award winning work that garnered the attention of the creative professionals in the advertising industry.
September 19 – September 30, 2017
The work of FIT students and faculty took center stage in the Gallery FIT exhibition Crafting Change. Organized by the textile/surface design department in conjunction with New York Textile Month, the works featured in Crafting Change used long-established techniques in a modern context to explore the shifting boundaries between art, design, and technology. Projects bridging science and textiles have the potential to revolutionize the fashion and textile industries, leading us to a more sustainable future. These works were promising examples of how FIT is successfully encouraging interdisciplinary mergers between craft, technology, and sustainability to usher textile arts into the 21st century.