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Graduating Students Runway Show To Be Presented In 3D

Loretta Lawrence Keane, Vice President for Advancement and External Relations
Cheri Fein, Executive Director of Public and Media Relations, 212 217.4700 or


Graduating Students Runway Show To Be Presented In 3D
Monday, April 26, at FIT

The Fashion Institute of Technology (FIT) is once again positioning itself as the nexus between creativity and technology by presenting this years annual graduating students runway show in three formats: live, webcast, and in a fully immersive, stereoscopic 3D simulcast. This will be the first time that a New York runway show has been produced in 3D and the second time any runway show has been presented in 3D. (Burberry Prorsum's fall 2010 collection, shown in the U.K., was the first.)

The Future of Fashion will be viewed by a live audience on Monday, April 26, at 4:30 pm and again at 7:30 pm in FIT's John E. Reeves Great Hall. An overflow crowd will experience a 3D stereo simulcast in FIT's Haft Auditorium at 4:30 and 7:30 pm.

3D stereoscopic production is by UVPHACTORY's Dimitris Athos, 3D stereoscopic producer.

Members of the press are invited to attend the live show or experience the 3D stereo simulcast.

For those not able to be at FIT, the 7:30 pm show will be streamed live on the web at

The Future of Fashion is a professionally produced runway show with an array of fashion-forward garments, including sportswear, special occasion, knitwear, intimate apparel, menswear, and children's wear designed for fall 2010 by FIT's graduating Fashion Design students. Leading design and media professionals attend to see the creative vision of FIT's top fashion design talent.

Public admittance to the fashion show is by invitation only, and the 3D simulcast is open only to the FIT community. However, all are invited to see The Future of Fashion live on the web at

UVPHACTORY is a New York-based design and production company offering a complete range of creative services, including conceptualization, live-action direction, production, editorial, 2D/3D animation, sound composition/design, and final compositing for broadcast, commercial, film, music video, and web clients. Since the company's formation in 2000, UVPH has attracted a diverse client base including AOL, AT&T, BET, Coca-Cola, ESPN, FOX Sports, General Electric, HBO, IBM, IFC, Johnson & Johnson, Miramax, MTV, NBC, SCI FI Network, Showtime, USA, U.S. Cellular, VH1, WE Network, and Xerox, among many others. Visit

FIT, a college of art and design, business and technology of the State University of New York (SUNY), offers 44 majors leading to the AAS, BFA, BS, MA, and MPS degrees. FIT fashion design alumni include Calvin Klein, Francisco Costa, Ralph Rucci, Stephen Burrows, Amsale Aberra, John Bartlett, and Nanette Lepore.