Advertising and Marketing Communications

FIT offers an Associate in Applied Science (AAS) and a Bachelor of Science (BS) in Advertising and Marketing Communications. The AMC curriculum offers a broad-based introduction to advertising, direct marketing, journalism, public relations, and media buying. You'll write print ads and press releases. You'll direct and produce television and radio commercials in a professional digital video studio. You'll create media plans. You'll develop advertising and public relation plans to address real-world problems.


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