The Future of the Global Consumer
How will the global economy shift (slow?) in the next decade and what will this mean
for CPG brands and
companies? How will they accomplish growth and find new opportunities/markets, including the developing
world (e.g. India) and high-end luxury (e.g. UAE)? This topic will have a lens on the diverse populations of
global consumers, and on how to grow the consumer base in both developing and developed markets.
Nina Zimmering (Lead)
Brand Management, Coty, Inc.
Ms. Zimmering is currently the Brand Manager for Philosophy Skincare, part of the luxury division at Coty Inc. Within this role she is responsible for driving brand awareness via new product launch execution, visual merchandising, as well as digital and in-store media strategy. Prior to this role Ms. Zimmering was the Customer Marketing Manager for COVERGIRL where she cultivated customer relationships as well as developed and executed the brand strategy within the mass channel. Ms. Zimmering began her career at Unilever in the Unilever Future Leaders Program, gaining experience in both sales and marketing functions. During this time, she worked on multiple iconic brands such as Dove, Vaseline, St. Ives, and Q-Tips. Ms. Zimmering graduated summa cum laude with a Bachelor of Business Administration degree in International Business from Howard University in Washington, DC. During this time she was a member of the School of Business’ Executive Leadership Honors Program and participated in a business school exchange program at Euromed Management in Marseille, France. Ms. Zimmering’s native language is English and she is conversant in French and Haitian Creole.
Maria Vialette (Lead)
Int’l Business Development, Estée Lauder Companies
Ms. Vialette is the Executive Director, International Business Development for the Origins brand at The Estée Lauder Companies. In this role, she is responsible for the development and execution of the brand’s strategic plan across channels, regions, and markets, collaborating with cross-functional teams and international regions in the development, alignment, and deployment of strategic initiatives. Recent initiatives led by Ms. Vialette include designing and overseeing the execution of the Origins Emerging Market acceleration strategy, and leading the China B&M task force, which is focused on optimizing store productivity. As co-chair of Inclusivity, Diversity and Equity at Origins she also designed the brand’s ID&E strategy, and leads the ID&E Advisory Board. Prior to joining Origins, Ms. Vialette was a Senior Manager of Sales and Marketing at BECCA, with a focus on the EMEA and UK Regions. Previous to that role, she worked with several consumer goods brands in business development positions. Ms. Vialette received a Bachelor of Business Administration degree in Design Management from Parsons School of Design, where she studied at the New York and Paris campuses. Maria grew up in Nicaragua and is a native Spanish speaker, and fluent in English.
Data Strategy and Insights, L’Oréal USA
Ms. Chadha is currently the Manager of Data Strategy and Insights for L'Oréal’s CPD division. In this role, she is responsible for fueling a consumer-centric and data-driven mindset across L’Oréal Paris, Maybelline, Garnier, NYX, Essie, and additional brands. In her effort to accelerate the data transformation of the business, she manages 1st Party media activations and measurement, 2nd Party data partnerships and analyses, and the division’s overall learning agenda. In her previous position as Manager of Consumer Insights and Analytics, she was responsible for delivering consumer insights to drive brand growth utilizing tools such as SQL, Python, and Tableau. Her journey at L'Oréal began as a Consumer and Market Insights intern during her senior year at NYU, where she received a Bachelor of Science degree in Media and Communications. She continues to stay connected with her alma mater as a mentor and as a speaker for undergraduate engagements. Ms. Chadha is a member of Cosmetic Executive Women (CEW) and has tutored at Literacy Partners.
Product Development, Estée Lauder Companies
Ms. Davidson is a Global Product Development Manager for the Estée Lauder brand, where she oversees the acceleration of the global face makeup category, creates new superior product innovations with breakthrough claims, and elevates storytelling. Ms. Davidson joined The Estée Lauder Companies in 2017 as an Associate Product Scientist, where she gained experience in clinical testing and claims development, working across all brands to deliver new product claims. In 2019, Ms. Davidson was promoted to Scientist, working across all brands to deliver new product claims and enhance existing brand portfolio innovation, focusing on the Asia Pacific and North America regions, for all makeup and skincare categories. From this role, Ms. Davidson moved into Corporate Product Development and Innovation in 2021, where she supported all hybrid makeup innovation concept developments and initiated the transfer of new product launches to the ELC makeup brand labs before stepping into her current Estée Lauder brand role in 2022. At ELC, she serves on the strategic advisory board for the La Mer brand and is a member of NOBLE (Network of Black Leaders and Executives), and Estée Lauder’s Inclusion, Diversity and Equity Council. Prior to joining ELC in 2017, she held internship roles, which included a clinical internship at the Icahn School of Medicine at Mount Sinai and a research intern position at Princeton University. Ms. Davidson graduated with a Bachelor of Science degree in Biology, with a concentration in Chemistry and a minor in Dance, from Hollins University in 2017. She also holds an Advanced Leadership Sudies Certificate from The Batten Leadership Institute and a Certificate in Product Management from Cornell University. Ms. Davidson is a member of Cosmetic Executive Women (CEW) and the New York Society of Cosmetic Chemists (SCC).
Account Management, Estée Lauder Companies
Ms. Firey is currently the Executive Director, Account Management, for the La Mer and Darphin brands in North America. In this role, she is responsible for developing a vision for sustainable growth in the medium-to- long term and partnering with retailers to build an action plan to achieve these goals. She leads the Trade Marketing and Marketing Operations teams in the development of a full calendar of activities for B&M and Retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and Online. Prior to this role, she held various positions across account management, trade marketing and sales planning & operations for the Estée Lauder, AERIN, and La Mer brands in North America. Ms. Firey’s career began at Nordstrom where she held various roles in marketing and project management. Ms. Firey graduated with a Bachelor of Science degree in Marketing with a Spanish Education minor from the Virginia Tech Pamplin College of Business, where she continues to stay connected as an alumni speaker for undergraduate marketing students.
Nida Hania Khan
Ms. Khan is a Sales Manager at Agilex fragrances, a Firmenich Group company, where she is responsible for developing, managing, and growing key accounts of the business. She develops and implements sales strategies to satisfy business plan objectives and maximize sales opportunities. Ms. Khan has taken on additional expansion in her sales role collaborating with internal partners such as Perfumery and Marketing to formally integrate specialty ingredients, innovation technology, and conscious perfumery programs within Agilex with the parent company Firmenich. She started her career at Givaudan, first as an experimental chemist, working with Perfumer Rodrigo Flores-Roux, and then as a fragrance stability evaluator, working on a variety of global mass and luxury fragrance accounts. Ms. Khan earned a Bachelor of Science degree in Biochemistry and Molecular Biology with a minor in Cognitive and Brain Sciences from Wells College, where she received the Presidential Scholarship for all four years of her undergraduate studies. While at Wells college, she was a division III collegiate athlete and played tennis throughout college. She also holds a graduate certificate in Cosmetic Scientia from The University of Cincinnati. Ms. Khan is a member of CEW. Born in Pakistan and raised in New York, Ms. Khan is fluent in English, Urdu, and Punjabi.
Brand Management, Unilever
Ms. Krysicki is currently a Brand Manager on the Dove Body Cleansing business at Unilever. She manages the go-to-market strategy and execution, and full funnel marketing plan across media, in-store, influencer, and PR for Dove Body Wash. Previously, Ms. Krysicki oversaw the launch of Dove Hand Wash and Sanitizer in the U.S. market. She started her career in the beauty industry as an Associate Finance Manager at Unilever, most notably supporting the Hair Care portfolio on the launch of Love Beauty and Planet and partnering on the supply chain organization restructuring from their headquarters in Switzerland. Ms. Krysicki graduated summa cum laude from Fairfield University where she double majored in Marketing and Finance with a Spanish minor. She also spent a semester abroad at Regents University in London. As a dual citizen of the U.S. and Poland, Ms. Krysicki has a natural curiosity and passion for languages, she is fluent in English and Polish and conversational in Spanish.
Creative Marketing Consultant
Ms. Lewis is a creative marketing consultant and has worked for over a decade designing and launching product collections for both luxury and mass brands in the beauty, fashion, and lifestyle spheres. She has worked for brands such as L’Oréal Paris, Kiehl’s Since 1851, Clairol, Wella, Redken, Matrix, Biolage, Bumble & Bumble, Colgate-Palmolive, Clinique, and Beautyblender. Ms. Lewis also spent five years in the fashion world and designed textiles for companies such as J.Mclaughlin, Champion, and Hanes. In 2011, she launched her own namesake line of boutique wallpaper, which was marketed to interior designers through an e-commerce website as well as showrooms globally. Her work has been featured in Interior Design Magazine, the New York Times, House Beautiful, and more. Five of her wallpapers are part of the Brooklyn Museum permanent decorative art collection. Ms. Lewis earned a Bachelor of Industrial Design degree from Pratt Institute, and studied Textile Design in Copenhagen at the Denmarks Designskole. A life-long volunteer, Ms. Lewis has volunteered with the New York Junior League for the past decade, and sits on the Associate Board of the Women’s Prison Association.
Global Marketing, L’Oréal USA
Ms. Lopez is a Senior Manager on the Kiehl’s global marketing team at L’Oréal. Currently, she leads process development, planning and prioritization of the Kiehl’s global panier through partnership with the markets. She also manages delivery of animations and assets by the global marketing team for on-time activation to key zones. Previously, she was the category head for the CPD Cosmetics Color & Artwork team at L’Oréal, where she managed the technical decoration development for the Maybelline eye category, and oversaw the aesthetic packaging development team for Maybelline, L’Oréal Paris, Essie, and NYX. She played a key role in the packaging development of the TikTok hit, Maybelline Sky High Mascara. Prior to Color & Artwork, she was a packaging engineer on the cosmetics technical packaging team spanning all L’Oréal divisions. Ms. Lopez earned a Bachelor of Science degree in Packaging Systems and Design with a minor in Industrial Design from Virginia Tech.
Global E-commerce & Digital Marketing, L’Oréal
Ms. May is currently the Global Director of E-Commerce and Digital Marketing for SkinCeuticals in the L'Oréal Dermatological Beauty Division. In this position, she manages the digital roadmap, strategy, and execution for direct-to-consumer activations, e-retail projects, and digital services. She partners with the international market and zone teams to develop and launch e-commerce and digital marketing innovations. She manages online services and diagnostic tools with a focus on omnichannel integration. She is responsible for developing unique concepts and storytelling for consumers, medical professionals, and online distribution channels. Prior to this role, Ms. May was the Senior Manager of Dermablend U.S. E-commerce and CRM at L’Oréal, where she managed the director-to consumer business, email creation, and data driven marketing strategy. Ms. May graduated from Bucknell University with a Bachelor of Science degree in Business Administration and spent a semester in Fortaleza, Brazil, studying economic sustainability.
Manufacturing Procurement, Estée Lauder Companies
Ms. McGovern is currently the Director of Third-Party Manufacturing Procurement at The Estée Lauder Companies. She is the global lead for TPM Sampling and Sustainability. Her responsibilities include leading the development, implementation, and execution of the category sourcing strategies with an emphasis on costs, capacity, innovation, and agility. She joined The Estée Lauder Companies in 2016 and has worked in various roles across brands like Tom Ford Beauty and Lab Series and in category management roles for primary packaging. Ms. McGovern also co-leads the Professional Development pillar for Estée Lauder’s Women’s Leadership Network in North America and is involved with the recruitment and management of the procurement summer interns. Prior to joining the beauty industry, Ms. McGovern worked at Mondeléz International, where she focused on both ingredients and packaging procurement. Ms. McGovern holds a Bachelor of Science degree in Supply Chain and Information Systems, with a minor in Management Information Systems from The Pennsylvania State University. She continues to support her alma mater by mentoring undergraduate students at the Smeal College of Business.
Kathleen V. Subijano
Product Development, e.l.f. Beauty
Ms. Subijano is the Assistant Manager of Product Development at e.l.f. Beauty for Well People, responsible for skincare and color cosmetics. She also supports product development for Keys Soulcare by Alicia Keys, overseeing the skincare, color cosmetics, and lifestyle categories. Previous she was a Project Manager at start- up beauty incubator Slate Brands. Prior to working in the beauty industry, Ms. Subijano was a writer and editor in Manila, Philippines, where she founded Preen.ph, a lifestyle website for Filipina women, and Scout, a magazine for Filipino millennials; and authored weekly columns for national broadsheets The Philippine Daily Inquirer and The Philippine Star. Ms. Subijano graduated with an Honorable Mention from the Ateneo de Manila University and holds a Bachelor of Arts degree in Communications. She also earned a Beauty Industry Essentials Certificate from the Fashion Institute of Technology and was a Yellow Brick Scholarship awardee. Ms. Subijano speaks fluent Filipino and English.