Data Visualization: Storytelling with Impact


Spring 2023 Dates (Remote)
EXD 130: March 1 - April 12, 2023 (skips Apr 5)
Time: Every Wednesday,  6:00pm to 8:00pm EDT
Tuition: $795

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Communicating data with impact requires storytelling fundamentals and clear visualization of the information. Through lectures and interactive workshops, learn how to define the research question, outline the objective, and use the best metrics to effectively visualize the story and persuade the presentation audience.

This course is for managers, entrepreneurs, and other professionals who want to communicate and visualize information-based content more effectively in presentations. 

After completing this program you will receive a digital badge.

Learning Outcomes

  • Research the metrics required to communicate effectively and determine data quality
  • Apply best practices in data visualization
  • Create a persuasive, information-based presentation
  • Utilize storytelling techniques to deliver with impact 

Why FIT?

  • Classes taught by top industry experts
  • FIT’s approach combines rigor, completeness, and accessibility, and we pay special attention to the ways in which these technological innovations intersect with creative industries and luxury markets
  • Earn a digital badge from FIT/SUNY, a world renowned college of art and design, business and technology

Meet Your Instructor

Kelsey KreamerKelsey Kreamer

Kelsey Kreamer leads Market Measurement & Insights for L’Oreal USA. Her career has centered around solving questions by gaining insights through data analysis for the beauty industry. Prior to joining L’Oreal, Kelsey was with Nielsen IQ in their consumer and market insights function. Kelsey holds a Masters in Professional Studies in Fragrance and Cosmetic Marketing and Management from the Fashion Institute of Technology. 


  • Information is Beautiful Method of Data Visualization
      1. Concept
        • Taking inspiration and forming it into an idea you can explain to someone else

      2. Goal of the Presentation
        • Who is your audience?
        • What is the objective of the presentation? 

      3. Data & Information 
        • Isolate the metrics needed to tell your story
        • How to determine data quality
        • Basic data cleaning (in Excel or Google sheets)
        • Data resources and creative approaches to measurement 

      4. Visualization & Design
        • Context is King: How to visualize data for impact
        • Right place right time: from the uber creative to the clean and simple, when to use each type of visualization
        • The 10 commandments of creating clean data charts
  • Delivery for Impact: Explaining information-based presentation

      1. Foundation of storytelling based on the “Hero’s Journey” structure
        • Ordinary World: Setting the stage of where we are today
        • Call to Adventure: Articulating a challenge
        • Ordeals & Tests: Communicating the 3 key points of influence 
        • Return home: Changed and wiser

        • Tailoring delivery for a virtual audience

Course Project

Participants will prepare and present a persuasive information-based presentation utilizing the skills accumulated during the course. 

Center for Continuing and Professional Studies (CCPS)

FIT's CCPS offers credit and noncredit certificates and courses in fashion, business, design, technology, and marketing, to help you enter into or advance your career in the fashion and related industries. With short programs and flexible schedules, you can learn at a time and pace you can manage and afford.