Loretta Lawrence Keane

Loretta Lawrence Keane is vice president for Communications and External Relations, where she oversees a 30-person team responsible for developing and implementing an integrated program of marketing, communications, public relations, social media, events management, and government/community relations. 

At FIT, Keane provides overall leadership and planning for a comprehensive communications and external relations program in order to build image and support, enhance visibility and reputation, and advance the understanding of the college’s mission and strategic goals. She manages a centralized budget for all internal and external marketing and communications activities. 

Keane participates throughout the college community as a member of the President's Cabinet, College-wide Strategic Planning Committee, Crisis Management Team, and Commencement Committee (as chair). She has also been a member of the FIT Student-Faculty Corporation (as president), Marketing Communications Committee (as chair), College-wide Curriculum Committee (ex- officio), and Vice President's Academic Cabinet.

Keane is a past president of the State University of New York Council for University Advancement, a business organization of 800 advancement professionals representing the 64 campuses of SUNY.   

Serving FIT in various capacities for more than 30 years, she started her career in higher education at Pratt Institute and Polytechnic University. 

Loretta Lawrence Keane is a graduate of St. Francis College, where she earned a BA in English Literature and an AAS in Business Administration. In 2005, she completed the Institute for Educational Management program offered by the Harvard Institutes for Higher Education. In 2015, she completed Cornell’s online graduate certificate program in marketing strategy.