Please note: Not all courses are offered each semester
HDE 113 Experiential Retail Environments
What is experiential retailing? If you've ever shopped in a store where you've stuffed a toy, had a tea party with your doll, enjoyed coffee in a cyber café, or been engaged in live entertainment while you browsed, you've already experienced this trend in "retail-tainment". Learn how to merge interactive experiences with merchandising strategies to engage customers in escapism while they shop. Conceptualize your own retail environments while learning about the technologies that support your ideas.
HDE 114 Styling of Fashion, Food and Home Products for the Visual Industry
If you're considering a career in the visual presentation industry, you must develop a keen eye for detail and style. This course introduces styling techniques for fashion, print ads, retail, home decoration, and media opportunities. Assignments will include set and prop styling, styling for a fashion shoot, for food presentations, and styling for the home. Students will design, resource, style and compose three dimensional works that will include merchandise, props, and backgrounds. All work will be digitally photographed by the instructor for students to use in their portfolios. Gallery
HDE 116 In-Store Merchandising Techniques
How do today's most popular stores compare to each other? What makes one store "hot" and one store "cool", while still appealing to the same consumer market? Students will learn to create branded environments and display presentations based on top trend designers and retailers. Working individually and in teams, students will be introduced to styling and merchandising techniques that appeal to a targeted marketplace. Projects will include mannequin styling and creating window displays. Gallery