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Freddie Torberntsson Wins Maybelline Packaging Design Competition


Freddie Torberntsson, an eighth-semester Graphic Design student at FIT, has won the Maybelline Baby Lips Moisturizing Lip Balm packaging design competition. The Gothenburg, Sweden, native won over the judges with a concept that offered a bold impression of color and black stripes as well as playfulness.

In addition to receiving a $1,500 cash prize from Maybelline, Torberntsson's design will be produced and initially sold as a limited edition in Asia.

Second-, third-, and fourth-place finalists Joshua Martinez, Baltimore, MD; Joseph Brown, Far Rockaway, NY; and Joanna Carrero, Brooklyn, NY, also received cash prizes for their designs, which are being considered for future limited collections.

More than 40 students competed to create a fresh new look for Maybelline's Baby Lips line. Nine of the ten semi-finalists presented their offerings to a Maybelline judging panel on March 22. The six honorable mention semi-finalists, Jessica Kim, Edyta Lewicka, Amanda Marsico, Christian Melgar, Kaimin Sun, and Hwasun Yeon, each received $100 Maybelline gift bags. All remaining students who participated in the competition were given Maybelline products worth $25.

FIT's BFA degree in Graphic Design includes courses in advanced typography, editorial design, environmental graphics, corporate identity programs, and media design. The program also includes a wide range of internship opportunities and competitions for students to engage in experiential learning.

FIT is a leader in career education in art, design, business, and technology, with a wide range of programs that are affordable and relevant to today's rapidly changing industries. Part of the State University of New York, the college offers more than 45 majors leading to the AAS, BFA, BS, MA, MFA, and MPS degrees.