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FIT Students Compete in Evergreen Packaging_s Project Carton: The Carton Design Competition

Cheri Fein, executive director of Public and Media Relations
212 217.4700 or [email protected]
Students in FIT's Packaging Design program are competing to create new eco-friendly beverage cartons. The competition, titled Project Carton, is sponsored by Evergreen Packaging, a company that specializes in eco-friendly, fiber-based packaging. The goal of Project Carton is to show how paper containers provide an opportunity for brands to communicate their environmental awareness to customers. From a design perspective, paperboard packaging provides an excellent cost-effective platform for branding, says Erin Reynolds, marketing director for Evergreen Packaging. Cartons offer the perfect canvas to tell a compelling brand story and provide the informational content consumers want.

Erin Reynolds will judge the competition along with industry experts:

Ron Sasine, senior director of packaging at Wal-Mart

Marcus Hewitt, chief creative officer at Dragon Rouge

Lynn Dornblaser, director of innovation and insight at Mintel

Noel Stewart, senior packaging engineer at Coca-Cola North America

Andy Yates, design director at WhiteWave Foods

The winners will be announced at a VIP reception on October 28 at the Hyatt McCormick Place in Chicago during the packaging industry's annual PACK EXPO International trade show.