More than 30 student participants were challenged to research and develop eyewear designs that reflected either the Silhouette Essentials brand, which features Silhouettes core aesthetics of wearability, or Silhouette & adidas, the company's original and luxury designs. Tovar created the Cosmopolitan Cat Eye, a rimmed, cat-eye frame for Silhouette Essentials. For the Silhouette & adidas category, Ha constructed a sophisticated frame using the mixed metal mokume-gane.
The competitions judges included James Spina and Breanna Benz, editor-in-chief and assistant editor, respectively, of eyewear trade publication 20/20 magazine; Nora Milch, W magazine associate accessories editor; Heinz Pichler, adidas brand manager; and Kristen McLaughlin, marketing director, Silhouette Brand.
Tovar's cat-eye design exemplified Silhouettes focus on giving the wearer the best comfort and taking the wearing experience to the next level, said McLaughlin. This style is timeless and innovative, and certainly a futuristic dimension of Silhouettes essential style. Has frames, featuring a unique element that resembles wood grain, added a one-of-a-kind design element no two frames will be alike, McLaughlin said. The attention to Silhouettes foundation of lightweight, rimless design, combined with modern design accents makes this fit nicely within the Silhouette luxury world.
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