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FIT Faculty Robin Lewis Co-Authors the New Rules of Retail

The New Rules of RetailGlobal Fashion Management faculty member, Robin Lewis, and co-author, Michael Dart, examine the forces behind the fundamental transformation taking place in the retail world as traditional business models become extinct, and the relationship between vendors and consumers shift dramatically.

Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. In The New Rules of Retail: Competing in the World's Toughest Marketplace, Lewis and Dart look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace.

"There is an essential formula for success that is consistently responsible for virtually every retail success story of the past few decades" reveals Lewis. "It is in studying that formula that we can give students the tools they need to thrive in the ever-changing world of the retail environment."