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FIT Introduces Non-Credit Certificate in Online Filmmaking

Loretta Lawrence Keane, Vice President for Advancement and External Relations
Cheri Fein, Executive Director of Public and Media Relations 212 217.4700
As online video moves from YouTube into the entertainment and marketing industries, the Fashion Institute of Technology (FIT) is responding to industry demand with the launch this fall of a new non-credit certificate program called "Digital Shorts: Conceive, Produce, Distribute." The program, which starts on September 26, will focus on creating short videos for the web.

FIT's program consists of four courses covering digital video workflow from start to finish including concept, scripting, production, editing and distribution. Students will develop shooting scripts, budgets and schedules, learning both the technical and narrative aspects of video production. To accommodate as many students as possible, classes will take place on the weekend.

Helped by the growth of broadband internet, today's online videos are longer and more diverse than their 30-second predecessors of the early 2000s. In addition to YouTube, dedicated online video channels such as Hulu,, and Vimeo are growing in viewership, and many broadcast TV shows can also be viewed for free on the internet. In all, Internet users in the United States currently watch 14.5 billion videos per month.

"Now that broadband is widespread, early adopters of video are ready to professionalize, and many others in traditional marketing careers find they are expected to make the next step to video," said Christine Helm, director of FIT's Enterprise Center. "Whether you want to create a show for, develop a hip marketing strategy for your business, or brand yourself on YouTube, this is the program for you."

The Enterprise Center is part of FIT's School of Continuing and Professional Studies. The Center provides technical instruction on how to integrate merchandising, marketing, and design with the latest technologies.

The Fashion Institute of Technology is a selective college of art and design, business and technology of the State University of New York, with 44 majors leading to AAS, BFA, BS, MA, and MPS degrees. Visit