The mission of the Division of Communications and External Relations is to position FIT as an innovative, creative, and global leader in higher education.
Reflecting the college’s strategic plan and brand goals, the division directs communications and external relations initiatives and collaborates with colleagues throughout the institution to support recruitment and development and promote the success of FIT.
Responsible for media relations, print and digital communications, brand management, marketing strategy, government/community relations, and special events, the division tells the FIT story to all its audiences, internal and external.
Communications and External Relations is responsible for:
- coordination with other administrative units to provide strategic direction and/or support for marketing and promotional activities
- development and implementation of a comprehensive, college-wide marketing communications program
- development and implementation of various public relations activities in support of both the college and The Museum at FIT
- conceptualization, design, and production of all print promotional materials
- oversight and management of writing, editing, and proofreading for a range of publications and websites
- supervision of advertising strategies and placements
- coordination and management of all media/public relations efforts, including press outreach for exhibitions held in The Museum at FIT
- direction of crisis/reputation management communications and both internal and external crisis communications
- oversight of institutional website development and maintenance, including graphic and brand coordination of web applications
- editorial oversight of college's intranet
- publication of Newsroom Direct, the college's weekly electronic newsletter
- publication of Hue, the college's alumni magazine
- creation of video and other multimedia productions, particularly in support of the web and various recruitment activities
- coordination of branded products in Barnes & Noble bookstore
- participation in a variety of special events
- coordinating photography for campus events
- coordination and management of federal, state, and local government relations
- development and coordination of community outreach programs
FIT's primary marketing communications budget is centrally allocated through the Office of Communications and External Relations. A significant portion of the budget is committed to ongoing projects. Each year, in consultation with the colleges schools and divisions, new projects are considered and prioritized based on need and available funding.