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Impactful Language

Submitted by:
Ellen Brennan-Hearn, Grants Office
Curtis Willocks, Adjunct Instructor, Photography
Christie Shin, Assistant Professor, Communication Design
Brian Fallon, Director, Writing Studio

This interdisciplinary project brings awareness to the language we use about race, ethnicity, gender, religion, sexuality, and ability. The campaign involves creation of FIT-branded posters that incorporate "I Don't Say" or "We Don't Say" superimposed over photographs of people from the FIT community along with a word or phrase that negatively impacts a particular group or person.

Students from photography and communication design will create the posters; Writing Studio students will create a survey asking students, faculty, and staff about the impact particular words have for them. The centerpiece of the project is a one-day photo shoot on campus. Photography students will create photos for the posters as communication design students make video recordings of the poster-making process.

An Impactful Language website and electronic booklet will be produced and the posters will be exhibited in high-traffic areas and at a reception. 

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