FIT offers a Bachelor of Science (BS) in Direct and Interactive Marketing. See eligibility requirements before you apply.
The Direct and Interactive Marketing curriculum focuses on developing creative and business skills including:
- database marketing
- direct response copywriting
- internet marketing
- market research
- media management
Create a Campaign
You'll team with fellow students to develop complete direct and interactive campaigns, from creative development to analyzing customer behavior, for actual products and companies—and present them to industry representatives.
FIT also offers a summer study abroad opportunity in London and KEA in Copenhagen, where you will get a global perspective on direct and interactive marketing.