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Communication Design Foundation AAS

FALL SEMESTER

Deadline: February 1 - SlideRoom Fee (USD): $10

The FIT Communication Design Foundation portfolio submission consists of three parts: written essays, design projects, and a portfolio of original artwork. We want to understand your creative process in both written and visual components. We ask that you put thought into your process and work to create original creative art that reflects your unique self-expression and special quirks. We want to see who you are in your design process. If you are a transfer student, you must also submit work from your previous classes.

The Communication Design Department’s mission is to offer a broad foundation in two and three-dimensional communication design and conceptual thinking combined with the development of hand skills, and exposure to new and emerging digital technologies. 

  • Students applying directly from high school and transfer students with no college-level design coursework will submit 3 short essays, design projects consisting of 7 images, and a portfolio of 10 to 12 pieces of original artwork.
  • Transfer students with college-level design coursework will submit 3 short essays, design projects consisting of 7 images, and a portfolio of up to 12 pieces from previous design coursework.

FORMS

Communication Design Foundation AAS Essays

Please respond thoughtfully and note that your answers do not replace the essay that you are required to submit as part of your FIT/SUNY application.

  1. What is your inspiration? In 300 words or less, explain what you turn to for inspiration when you are designing or what takes your breath away. It can be a magazine, an ad, a website, a place, even a dress or a piece of furniture. Describe the piece or give us the URL where it is shown. Tell us what in the design you find so inspirational, and explain why it helps to provide you with ideas. How does it embody the best and most motivating aspects of design?
  2. Describe yourself in five words. Please explain in a single sentence why you chose each word and how it relates to who you are.
  3. In 250 words or less, provide an example of when your point of view differed from a teacher or employer during an evaluation of your performance. How did you handle the situation?

portfolio

PART 1:  DESIGN PROJECTS (7 images total)

The Design Projects are a very important part of the total portfolio evaluation. Take time to put thought and effort into the concept, design, and execution of these projects. You are to create new projects for this portfolio submission. Do not submit work done for other purposes.

We are looking for you to use a variety of visual expressions to communicate your ideas and concepts. In addition, we ask for neatness, a high quality of technical execution, and evidence of organizational skills.

Carefully follow instructions for each project.  

PROJECT ONE:  Self Portrait (1 image)
Create a self-portrait by hand, using any media, such as mixed media, colored pencil, cut paper, collage, or painted media. Tell us something about yourself with this portrait. We are interested in how you portray yourself and what you can tell us about yourself in this portrait. Submit one image.
Include a description of the concept for your portrait. Tell us what inspired you to compose this portrait. Include media and size of piece.
PROJECT TWO:  Sequence (1 digital photo)
Part of a designer’s job is to clarify information for other people and to communicate visually. With this project, you will demonstrate that you can visually sequence an action for others to understand without using words.
In this project, you will visually present an instructional sequence of a physical action. Choose a physical action that requires a number of unique, differentiated steps such as tying shoe strings, tying a tie, starting a campfire, or making a milkshake. (DO NOT choose an example from the aforementioned list.  Also, a bird in flight or a pirouetting ballerina are not good examples because they move in a continuous motion and are not direct actions or steps.)
Using only six images, illustrate the key six steps of the process that are necessary to complete the action you choose. You may not use words to describe the steps or actions. Project Two can be executed in any media, such as mixed media, colored pencil, cut paper, collage, painted media, or computer.
Note: Choose a media that is different from the one you choose for Project One: Self Portrait.
Submit one digital photo of the entire sequence of six images. Include media and size of piece.
PROJECT THREE:  Three-Dimensional Design (5 images)
Designers do not always work in two dimensions or only on a computer. With this project you will express another side of yourself within a three-dimensional space.
Create a three-dimensional model of an interesting “room” or space. It may be a room from your past, present, or your imagination. It may be abstract or literal, but you should emphasize the feeling of the room/space and incorporate color as an expression of the space. This project can be executed in any size and with any materials. It should not be executed on a computer.
Take five digital pictures of your three-dimensional project and shoot the model on a clean, non-cluttered background. Your images must be shot from the following angles:  front view, side view, top view, overhead aerial view, ¾ view.  Include size of the model.
Submit 5 images.

PART 2:  PORTFOLIO SUBMISSION (select OPTION A or OPTION B)

OPTION A: For students applying directly from high school and transfer students with no college-level design coursework. (Transfer students with a design background will submit work from previous courses. See OPTION B below.)
PROJECT:  Your Original Artwork (10-12 pieces)
Provide between 10 to 12 samples of your original artwork that is either new or very recent. Work submitted need not relate specifically to communication design, but should demonstrate one or all of the following:

  • Drawing ability
  • Conceptual ability
  • Sense of color, design, and composition
  • Computer design skills
  • Ability to work in a variety of media
  • Your personal interest in art or design

This is an invitation to present whatever you would like to make. We want to see your best work. Be unique. Be creative. Subject matter can be anything you like.
When creating your original artwork, we recommend that you draw from observation and do not copy photos of famous personalities or comic book characters. Any work that shows experience solving communication design or typographic problems are welcomed, but not required.
As part of your 10 to 12 original pieces, the following are required:
  • Two drawings by hand, using pencil, charcoal, pen, or ink of people or objects from nature including still life, portraits, landscapes, or cityscapes
  • Two pieces created on a computer, using any software. One of the two pieces may be animation or interactive work. Upload a screen shot of the main screen or image and provide a URL for the live piece in the written description. Your animation or interactive work must be on a public website, with no password. You cannot upload animation or interactive work to this portfolio.
  • Two to four pages from your sketch book. Ideas and drawings do not need to be fully formed. Your sketches should indicate your creative process for any piece from the design test or your original work.
For each piece, provide a one-sentence description of the concept behind the piece. Include media and size of piece.
OPTION B: For transfer students with college-level design coursework.
PROJECT:  Your Design Coursework (up to 12 pieces)
If you are transferring from another art and design program(s) or school(s), submit design work that reflects courses taken at previous schools.
The portfolio you submit will be used for placement and evaluation of transfer credits for design courses only. Students intending to transfer design studio credit are encouraged to submit at least two to six of your best examples, depending on the complexity of the project, from each design course for which you are requesting transfer credit.
For animation, interactive, web or other internet based work, upload a screen shot of the main screen or image and provide a URL for the live piece in the written description. Your animation or interactive work must be on a public web site, with no password. You cannot upload animation or interactive work to this portfolio.
If you have taken classes in the following, provide examples from:

  • Typography
  • Page layout (multi-page, multi-column documents)
  • Brand identity
  • Three dimensional projects (including packaging design, exhibit design, product design, architecture or outdoor advertising)
  • Graphic design
  • Advertising
  • Animation, interactive, web or other internet based work

In addition to submission of work created for class, transfer students are encouraged to submit up to 3-6 pieces of original artwork that demonstrates additional talent beyond the classroom. Original work submitted should be self- generated and demonstrate mastery in one or all of the following:

  • Your personal interest in art, design, culture
  • Drawing ability
  • Conceptual ability
  • Sense of color, design, and composition
  • Personal works, maker projects, hobbies
  • Ability to work in a variety of media

For each original artwork piece, provide a one-sentence description of the concept behind the piece. Include media and size of piece. Up to 12 images may be submitted for this portion of your portfolio.

Provide 17-19 items. Images (up to 5MB each), video (up to 250MB each), PDFs (up to 10MB each), and models (SketchFab)

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