A digital revolution has changed the advertising and design industry in the last five years more than the previous fifty. Successful advertising and digital design today requires a new creative team of art director, writer and digital designer working together to reach an audience that is getting the majority of their entertainment and information from the internet. This new interdisciplinary partnership has unleashed exciting new creative possibilities.
The students in the Advertising & Digital Design BFA Program learn how to create work that sparks conversations, storytelling, and engagement that shapes culture, rather than reflect it.
Our industry-inspired curriculum includes concept development, strategy planning, art direction, design, copywriting, internship, and a strong liberal arts education. The flexible nature of the curriculum also enables students to specialize in copywriting, social media, or brand identity with elective credits. FIT is a pioneer integrating advertising and digital design. We are the first BFA Program in the world to create specialized digital design courses such as kinetic typography, user experience design, typography for digital content design, and digital product design.
You'll graduate from FIT’s Advertising and Digital Design BFA program with strong conceptual, visual, and verbal skills, as well as the new digital skills that are in high demand today. You will be prepared to work at the best advertising agencies and digital design studios as an art director, writer, digital product designer, user experience (UX) designer, user interface (UI) designer, interaction designer, motion designer, digital content designer, app designer, brand designer, information architect, web designer, social media specialist, video editor or strategy planner.
Please submit responses to the questions below (maximum 100 words each) and a portfolio of original artwork.
Communication Design Pathways BFA Short Statements
Please be concise and to the point in all responses. Reponses should provide insight
on transferable skills, motivations, interpersonal qualities and aptitudes.
1. Why did you select your first choice of major?
2. What was your most inspiring and/or insightful experience so far in your academic career?
3. What is your most successful piece of work and why?
A BFA applicant portfolio should consist of design work that demonstrates a breadth of strengths including: creativity; innovative thinking; conceptual development process; drawing ability; color sensibilities, 2D and 3D design skills, design composition; digital design; and ability to work in a variety of media. At least one strong example of the applicants’ design development process should be submitted. This design process may be submitted in the form of digital scans of multiple pages of a sketchbook. Work submitted should relate to the applicant’s choice BFA major but also demonstrate overall design strengths and abilities. Only the strongest pieces should be included in the portfolio.
Applicants should submit 12-15 pieces of their strongest and most current work.
Identify all work with project name, size, medium and concept. If work was created as a team project, the applicant should describe their specific role in the process. Quality and professional presentation are critical. The portfolio may include:
• Applicant’s design and concept development process
• Page layout
• Advertising Design, Graphic Design, Packaging Design, Visual Presentation, and Exhibition Design
• Three-dimensional design
• Motion, interactive and/or other screen-based work
• Work that represents current strengths
Please be advised that SlideRoom allows a MAXIMUM of 5 files per portfolio submission. Each of these files may be a PDF (up to 10MB) or a video (up to 250MB). The applicant will need to include multiple pieces of work in one or more of the files submitted in order to present the 12-15 pieces requested. This may be accomplished by creating and submitting multi-page PDFs.
Provide 1-5 items. Video (up to 250MB each), PDFs (up to 10MB each)