HS Advertising and Marketing Communications Course Descriptions
HAC 063 Careers in Advertising and Marketing Communications
How do you create an effective ad? How does publicity work? What makes an event special? Learn about the many career opportunities in the communications field while you create TV commercials, publicity campaigns, and special event concepts.
HAC 065 Social Media Marketing
Whether you're socializing on Facebook®, updating Twitter®, or just adding a new bookmark to De.li.cious®, social media has become an integral part of your daily life. But do you know how to use these forums for marketing purposes? Learn about the many ways companies, advertising agencies, and public relations firms use these social networking sites, while you learn how to create a Facebook® fan page, post and write a blog and track what people are saying.
HAC 069 Write to Captivate: The Public Relations Edge (For students attending 11th or 12th grades)
In the endless new media landscape, determining what news is actually newsworthy has become an art form for Public Relations professionals. Every organization, person, place or product, has a story to tell…the question is which stories are actually newsworthy, or worth telling? Which audiences will find the information most interesting and which particular media outlets will reach your desired audience most efficiently and effectively? With a focus on creative writing techniques, this course offers students an introduction to the basic principles and techniques necessary to create press releases, backgrounders or biographies, persuasive letters or proposals and position statements. The ability to write and pitch these materials innovatively and professionally to the media is a critical skill that defines the most successful Public Relations professionals.
This course is reading and writing intensive and it is strongly advised that participating students meet the grade 11 English Language Arts performance standards set by the NYC Department of Education.