Ms. Breanna Martin is currently a Senior Global Marketing Manager for Marc Jacobs Fragrances at Coty Prestige, responsible for new innovation development for Lola Marc Jacobs, Marc Jacobs Bang and future new launches. She is responsible for developing the brand strategy, marketing mix as well as product development including creative packaging, fragrance and merchandising. Ms. Martin partners with internet, PR and media agencies to develop integrated launch plans.
Prior to this position, she was in Paris working on Global Marketing for European designer fragrance brands Cerruti and Karl Lagerfeld. In this role, she was responsible for limited edition and flanker developments as well as promotions. She started out in advertising for P&G CoverGirl at Grey Worldwide agency in account management.
Ms. Martin received her Bachelor of Science degree from Villanova University. She also completed an international business program at John Cabot University in Rome.