Ms. Ferri is the Global Color Cosmetics Marketing Manager for Elizabeth Arden. In this role, she is responsible for developing new products, seasonal color stories and executing marketing plans as well as strategic portfolio management. She spearheads worldwide communication of brand strategies and marketing initiatives. Ms. Ferri is proud to have worked on the recent launch of Pure Finish Mineral Powder Foundation SPF 20, one of Elizabeth Arden’s most successful global foundation launches.
Prior to her current position of Global Color Marketing Manager, Ms. Ferri was Trade Marketing and Sales Services Manager. In this role, Ms. Ferri was responsible for managing all North America retail sales reporting and analysis. She also administered forecasting and allocations for new launches and marketing programs.
Ms. Ferri joined Elizabeth Arden in 2002 upon graduating from Villanova University with a Bachelor of Business Administration degree in Finance and International Business. She completed an international study abroad program with Syracuse University in Madrid, Spain and is fluent in Spanish. She is also proficient in Italian. In addition, Ms. Ferri is an active member of Cosmetic Executive Women (CEW).