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Cosmetics and Fragrance Marketing and Management

Lauren Hoffman

Marketing, Kiehl’s Since 1851, L’Oréal USA

Ms. Hoffman is currently a Marketing Manager for the Kiehl’s Facial Skincare category. In this role, she manages skincare launches, basic business and channel specific growth execution plans. Her most recent launch is Midnight Recovery Concentrate, which year-to-date is Kiehl’s strongest launch.

Ms. Hoffman previously worked on the Lancôme brand in promotional retail marketing. She began her career at L’Oréal in the Marketing Management Development Program, completing rotations with Giorgio Armani Beauty, and Kiehl’s Global Development.

Ms. Hoffman graduated with honors from Carnegie Mellon University with a Bachelor of Science in Business Administration with a Concentration in Marketing. Her academic experience included a semester abroad in Milan, Italy at Universitá Bocconi, an internship with Proctor & Gamble, and the founding and leadership of the CMU American Marketing Association organization. Ms. Hoffman is a member of Cosmetic Executive of Women (CEW).