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Course Descriptions

PK 211
Introduction to Packaging Design
1.5 credits; 3 STUDIO hours per week
An introduction to the field of packaging design, covering branding, graphics, materials, technology, and typography. This studio course focuses on design phases from concept to three-dimensional comprehensives, and includes field trips and guest lecturers.

PK 212
Foundation in Three-Dimensional Design for Consumer Packaging
2 credits; 1 Lecture and 2 LABORATORY hours per week
With a focus on three-dimensional conceptual design, students learn the basics of how packaging design professionals create innovative forms that have visual impact within the retail area. They experiment with a variety of packaging materials, as well as recycled and sustainable solutions.

PK 216
Foundation in Packaging Design
2 credits; 1 Lecture and 2 LABORATORY hours per week
Prerequisite: CD 215, CD 232, and CD 273
This course introduces the fundamentals of packaging design. Lectures and design assignments provide students with the opportunity to understand and explore packaging design principles as they apply to the marketing of consumer brands.

PK 301
Packaging Design for Home Products
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: HP 311 or HP 313
Students learn about packaging/brand design specific to home products retailing: brand identity, packaging design systems, and brand design applications throughout the retail environment. The creative process of design and strategic analysis of packaging as a marketing and merchandising tool is explored.

PK 302
Packaging Design for Cosmetics and Fragrance Marketing
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisites: CM 311 and CM 341
For Cosmetics and Fragrance Marketing students. This hands-on course introduces the principles of packaging design for cosmetics and fragrance products. Students learn about brand identity, packaging design systems, materials, and the relationship between packaging and cosmetic and fragrance retailing.

PK 303
Packaging Design for Accessories Design
2 credits; 1 Lecture and 2 STUDIO hours per week
For Accessories Design students. The packaging and brand design of accessory products is introduced. Through design projects, students learn about brand identity, packaging design systems, the variety of packaging materials, and how packaging affects the product at retail. Guest lecturers discuss how designers create brand identities, develop concepts, make design decisions, and oversee production.

PK 313
Advanced Packaging Design I
4 credits; 2 Lecture and 4 STUDIO hours per week
Prerequisite: PK 211
Co-requisites: PK 341 and PK 324
Students learn all aspects of packaging/brand design for food and beverage consumer products. Emphasis is on the packaging/brand design creative process and the application of creative solutions to meet strategic objectives.

PK 315
Digital Pre-Press for Packaging Design
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
This course introduces students to digital mechanical art creation specifically for packaging design. Students learn file management, printing methods, color processes, packaging substrates, and how a packaging design moves from design approval to mechanical art creation.

PK 316
Advanced Packaging Design II
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: PK 313
Provides an advanced approach to packaging and brand design with specific examination into distinct consumer product categories. Emphasis is placed on targeting consumer markets by developing integrated brand design systems which incorporate graphics and structures.

PK 324
Packaging Brand Development
2 credits; 1 Lecture and 2 STUDIO hours per week
Co-requisite: PK 313
Through hands-on exploration of the brand design development from design strategy, typographic identity to concept development, students learn to conceptualize and implement the branding process quickly and effectively.

PK 325
Typography for Brand Packaging
2 credits; 1 Lecture and 2 STUDIO hours per week
Co-requisite: PK 313
This course is designed to explore all aspects of creative typographic design for brand packaging design. Through assignments, exercises, and lectures, students develop an understanding of how professional designers develop and apply brand identities. Students explore how typographic decision-making and design strategies affect the application of typography for brand packaging design.

PK 326
Packaging Design Interdisciplinary Projects
1.5 credits; 3 STUDIO hours per week
Prerequisite: PK 313
This course offers students the opportunity to work on a diverse array of brand packaging designs for a range of integrated, market-driven assignments. Interdisciplinary teams made up of packaging design students, students in related majors, and industry representatives work together to develop an understanding of the various roles and responsibilities in designing and marketing consumer brands.

PK 331
Flexible Packaging
3 credits; 6 STUDIO hours per week
Provides the student with the wide variety of flexible packaging design materials available for today's designer. New technologies and materials are analyzed with the focus on strategic branding issues as product lines are developed.

PK 336
Packaging Materials and Methods
2 credits; 1 Lecture and 2 STUDIO hours per week
Co-requisite: PK 313
An introduction to the technology and production processes integral to the packaging design of consumer products, including beverages, cosmetics, food, fragrance, household care, personal care, and pharmaceuticals. Through design assignments, students develop an understanding of packaging materials and the technological and production processes that define packaging design.

PK 341
Computer Graphics for Packaging Design
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Through hands-on interaction, students learn technology as a packaging design tool. Students learn the intricacies of various software tools as they are utilized in packaging design. Students create a die, utilizing the toolbox, plug-in resources, application of scanned and designed images and understanding color output as tools in the development of two- and three-dimensional packaging designs.

PK 342
Advanced Computer Graphics for Packaging Design
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisite: PK 341
Co-requisite: PK 316
A hands-on studio using an advanced approach to current software programs to master the use of layers, create composites, customize tools, understand color and contrast adjustment, create convincing 3D images and apply gradients, adjust effects and transform art in order to achieve the best output of packaging design comprehensives.

PK 352
Foundation in Sustainable Packaging Design

3 credits
This course examines sustainability from its beginnings in the modern green movement to the triple bottom line of environmental, economic and social issues. Students study the development of packaging design, and research rapidly-changing sustainability standards and guidelines coming from industry, NGOs, and government.

PK 353
Systems Thinking for Sustainable Packaging Design

3 credits
This course introduces systemic thinking and builds on industry guidelines and definitions. Students learn to measure a package’s environmental footprint, are introduced to the cradle-to-cradle concept, and learn how to use the prevailing tools in Life Cycle Assessment (LCA).

PK 361
Packaging Design: Global Perspectives
3 credits
Students experience the business of branding and packaging design in Europe through on-site lectures, seminars, tours, presentation at design consultancies, manufacturers, marketers, museums, suppliers and retailers. Students learn the design process, profession, marketing and retailing from an international perspective.

PK 403
Packaging for the Toy Designer
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: all seventh-semester Toy Design courses or approval of chairperson
Emphasizes conceptual and mechanical toy packaging development, introducing students to types of packaging and constructions used in the toy industry. Environmental and safety issues are considered in addition to study of marketing, trends, and consumer motivation.

PK 412
Advanced Packaging Design III
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: PK 316
Students work in design teams and through extensive research, design analysis, and problem solving, apply professional strategies in resolving packaging and brand design assignments. Students are directed to demonstrate advanced concept development and execution skills, meeting clear strategic objectives and an understanding of the retail environment in which the brand competes.

PK 426
3D Concepts for Packaging Design
1.5 credits; 3 STUDIO hours per week
Co-requisite: PK 412
An advanced approach to composition and structural design skills to create three-dimensional models for packaging design. The course focuses on the issues and problems that arise in the transition between two-dimensional design explorations and three-dimensional representations.

PK 431
Sustainable Packaging Design
1.5 credits; 3 STUDIO hours per week
Co-requisite: PK 412
Students learn the fundamentals of sustainable design for brand packaging design, including environmental and social issues, industry terminology, characteristics of various sustainable materials, life cycle analysis, understanding the sustainable packaging scorecard, and how to apply this knowledge to create positive change.

PK 432
Materials, Technologies, and Production for Sustainable Packaging Design

2.5 credits; 2 Lecture and 1 STUDIO hours per week
Prerequisites: PK 352 and PK 353

Students study and assess current and emerging materials from a sustainability perspective, and review the positive and negative properties of plastics, paperboard and other fibers, metal, glass and hybrids. They analyze consumer perceptions of various materials, and study manufacturing technologies, and the evaluation of printing, production and finishing processes.


PK 451
Survey of Packaging Design
2 credits
Prerequisite: PK 316
Co-requisite: PK 412
The global, historical, and social aspects of the packaging and brand design industry are researched and analyzed, with an emphasis on current professional practice and methodology.

PK 461
Packaging Portfolio Development
2.5 credits; 1 Lecture and 3 STUDIO hours per week
Prerequisite: completion of all seventh-semester Packaging Design courses
Students refine their portfolios to a highly professional level and develop marketable tools in preparation for career placement. Establishing action plans, setting career goals, and managing the professional portfolio development process are among the skills and concepts presented.

PK 462
Case Studies in Sustainable Packaging Design

2.5 credits; 2 Lecture and 1 STUDIO hours per week
Prerequisites: PK 352, PK 353 and PK 432

This course examines the integration of sustainable best practices and how innovation is driven by success and failure in the marketplace. Industry professionals present case studies of complex packaging problems with innovative design solutions reflecting partnerships between designers, manufacturers, retailers and consumers.

PK 491
Internship
3 credits
An unsalaried 14-week internship with a design firm with a minimum of 123 hours at the worksite and 12 hours on campus. Completion of a daily diary, a written report on experience, and a portfolio of work are required.

PK 492
Senior Projects in Packaging Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: PK 412
Co-requisites: PK 461 and PK 491
This capstone course offers senior-level students the opportunity to research and develop design projects in a specific area within the packaging/brand design profession. Two final design projects, demonstrating strategic objectives, creative abilities, knowledge of packaging materials, and presentation skills, are developed for completion of the portfolio.

PK 494
Capstone Project in Sustainable Packaging Design

1.5 credits; 3 STUDIO hours per week
Prerequisites: PK 352, PK 353 and PK 432

Complex packaging design challenges are presented as problems to be solved, with real-world objectives and constraints. Students integrate sustainability as a fundamental part of the creative process--from concept to production, distribution to the shelf, and the end-of-life of the package.

PK 499
Independent Study in Packaging Design
Variable Credits (3 Credits Maximum);
Prerequisite: a minimum 3.5 GPA and approval of instructor, chairperson, and dean for Art and Design

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