Open Enrollment Executive Training Opportunity: Finance and Marketing Courses
We are pleased to announce we are extending our Executive Education/Training Courses, comprised of courses taken directly from the Master's Program curriculum. This fall, we continue our popular Finance course for non-financial managers and add the MPS Marketing course, available for the first time to those not enrolled in the Master's Program. Neither course requires pre-requisites, and would be accepted as transfer credit should individuals be accepted into the Master's Program in the future.
The courses bear 3 graduate credits each, and therefore can fall under many corporate Tuition Reimbursement Programs.
Corporate Finance for Managers
(Thursday evenings, 5:30pm-8:30pm)
Covers how to recognize, read, analyze, and interpret financial statements in an international business context. Includes distribution channel and product category financial planning. Emphasis on financial planning for new-product introductions. Addresses asset management, specifically the management of inventory and accounts receivable and the evaluation of capital expenditures. Includes the impact of information technology on cosmetics and fragrance manufacturers and retailers. Introduces the concept of value creation in conjunction with the merger and acquisition decision-making process. 3 credits.
Graduate Seminar: Advanced Topics in Marketing
(Wednesday evenings, 5:30pm-8:30pm)
Advanced level seminar focusing on critical marketing issues, including positioning, brand image, brand equity, the role of public relations, sales analysis, trend spotting, new market channels, and product launches. Includes guest speakers, industry case studies, and group discussions to elicit critical thinking and strategic planning. Provides a forum for critical analysis of marketing issues and new opportunities in product marketing. Includes oral presentations and team-building exercises in preparation for the capstone project. 3 credits.
About the Professor:
Dr. Brooke Carlson has over 20 years of senior level management, P+L responsibility, and executive marketing experience in the beauty industry, including Parfums de Coeur, L’Oréal, and Conair. Her experience includes marketing, sales, creative, advertising, public relations, product development, integrated communications, as well as magazine editing and publishing. Her results-driven entrepreneurial approach includes strategic and tactical planning, brand image/positioning, channels of distribution, market penetration, new product development and category expansion, as well as research and analysis. Brooke holds a Doctor of Science Degree in Management Systems from the University of New Haven, as well as an Master’s of Business Administration in Marketing from Sacred Heart University.
Timing
• Classes begin week of August 30, 2010, concludes week of December 15, 2010
Tuition
• New York State residents: $1,026 (per 3 credit course)
• Out-of-State residents: $1,746 (per 3 credit course)
For more information and to register, contact kelelyn_lemay@fitnyc.edu.