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Digital Analytics: Fashion Marketing and Retailing

Theory and hands-on practice in how to use data analytics, derived from digital resources for in-depth customer insight and sensitivity to drive brand and retail performance.

Not all courses are offered every semester.
Links direct you to current offerings.

A total of11 courses (9 required and 1 personal choice) and 1master class or industry event is needed to complete this certificate.

Required courses (recommended in this order)
SXY 100 Intro to the Power of Digital Marketing
SXY 200 Digital Analytics: The Key to Unlocking Customer Intelligence
SXR 005 Intro to Today's Omni-Channel Retailing
SXY 220 Web and Email Marketing Strategies and Performance Tracking
SXY 230How to Improve Online and Mobile Sales Conversion Through Visitor Profiling
SXY 270 Fashion Business Social Media-Social Commerce Fundamentals and Best Practices
CTD 650 Hands-On Social and Mobile Analytics
CTD 652 Hands-On Web, E-Commerce and Email Analytics
SXY 300 Digital Analytics Case Problem and Workshop for Established Brands and Companies
Or:
CEO 300 Digital Analytics Case Problem and Workshop for Entrepreneurs

Personalchoice courses* (choose 1)
SXB 200 Brand Marketing Communications for Image and Meaning
SXB 250 New World Brand Building: Social Media Applications
SXR 055 Online Retail: Who Does It Right and Where the JobsAre
SXR 085 How Logistics and Fulfillment Pilot E-tail Success
SXR 115Omni-Channel Merchandising

*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.

Facilitator: Jean Marc Rejaud


Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. You may obtain this form fromthe instructorof your first course or by contacting Andrea Adkins-Miller from Certificate Programs at Andrea_AdkinsMiller@fitnyc.edu. You may alsopick it up from the Center for Professional Studies, located in the Pomerantz Center, room D130.

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