Digital Analytics: Fashion Marketing and Retailing
Not all courses are offered every semester.
Links direct you to current offerings.
A total of 11 courses (9 required and 1 personal choice) and 1 master class or industry event is needed to complete this certificate.
Required courses (recommended in this order)
SXR 005 Intro to Today's Omni-Channel Retailing
SXY 100 Intro to the Power of Digital Marketing
SXY 200 Digital Analytics: The Key to Unlocking Customer Intelligence
SXY 220 Web and Email Marketing Strategies and Performance Tracking
SXY 230 How to Improve Online and Mobile Sales Conversion Through Visitor Profiling
SXY 270 Fashion Business Social Media-Social Commerce Fundamentals and Best Practices
CTD 650 Hands-On Social and Mobile Analytics
CTD 652 Hands-On Web, E-Commerce and Email Analytics
SXY 300 Digital Analytics Case Problem and Workshop for Established Brands and Companies
CEO 300 Digital Analytics Case Problem and Workshop for Entrepreneurs
Personal choice courses* (choose 1)
SXB 200 Brand Marketing Communications for Image and Meaning
SXB 250 New World Branding: Social Media Applications
SXR 055 Online Retail Marketing Impact and Career Guide
SXR 085 How Logistics and Fulfillment Pilot E-tail Success
*Inquire with a Professional Studies advisor about the possibility of substituting an alternate class.
Facilitator: Jean Marc Rejaud
Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. To access the form log into your account at https://myfit.fitnyc.edu, in your student tab click on Online Information System, in the Main Menu click on Student, then click Online Certificate Declaration and proceed to declare your noncredit certificate.