Organized by

The Wharton School’s Jay H. Baker Retailing Initiative

and

Fashion Institute Of Technology
Master’s Degree Program:
Cosmetics and Fragrance Marketing and Management

April 21, 2010: 8 am – 12 pm

Katie Murphy Amphitheatre
Fashion Institute of Technology
Seventh Avenue at 27 Street

Tickets: $125
Register Now!

SCHEDULE

8 – 8:45 am
Networking Breakfast

8:45 – 9:30 am                      
Welcome; Keynote Speaker
Ryan Jacoby, Ideo

9:30 – 10:30 am
Panel I
Innovative Retail: How to Make Retail a Destination for Consumers
Moderated By: Wendy Liebmann, CEO, WSL Strategic Retail

• Dawn Clark, principal, NBBJ, leading retail design practice for global architecture and design firm
• Kelli Coleman, Vice President, Product Design & Development, Disney
• Karen Shadders, Vice President, Heath & Beauty Care, Wegmans Food Markets

10:30 – 10:45
Break

10:45 – 11:45 am
Panel II
The Youth Market: How to Approach Them as Consumers and Employees?
Moderated by: Marc Gobé, author Emotional Branding 2.0

• Jeff Gordinier, Editor-at-Large, Details and author Gen X Saves the World
• Kit Yarrow, author Gen Buy, professor at Golden Gate University
• Alexandra Wolfe, TheDailyBeast.com

11:45 am – noon
Closing Remarks
Karen Grant, NPD Group