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Branding

SXN 140 Increase Sales and Performance through Brand Management

Everyone’s touting the “new normal” approach to revving up fashion sales. How about trying a different and proven approach guaranteed to generate sale of product and an opportunity to enhance your job performance. Learn the practice of brand management as it is so successfully practiced by consumer goods companies and beauty businesses to drive planned sales figures into reality. These five intensive sessions cover every aspect of branding, what it is and how to use it profitably. As you progress you learn how a “Brand Persona” is created, how to measure brand equity and success, and how to cultivate a consumer base. Communication style and outreach programs, including social and viral networking to insure customer loyalty is examined and pricing strategies and ROI calculations, as well as other pertinent measurements are taught by this internationally recognized marketing and branding expert.


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