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Tokyo Fashion Festa: A Fashion Show of Rarely Seen Lolita, Gothic Lolita, and Tokyo Girls’ Styles

Loretta Lawrence Keane, Vice President for Advancement and External Relations
Cheri Fein, Executive Director of Public and Media Relations, 212 217.4700 or press@fitnyc.edu

THE MUSEUM AT FIT PRESENTS
TOKYO FASHION FESTA
A Fashion Show of Rarely Seen Lolita, Gothic Lolita, and Tokyo Girls’ Styles

February 19, 2010
Fashion—6:00 - 7:00 pm
Film—7:00 - 7:30 pm

Lolita, Gothic Lolita, and Tokyo Girls’ Styles from Japan that are rarely seen in the U.S. will be presented at a live fashion show, Tokyo Fashion Festa, at the Fashion Institute of Technology (FIT) on Friday, February 19 from 6 – 7:30 pm. The fashion show, which will include live and filmed musical performances, will be followed by a brief film about the Tokyo fashion and music scene. This unique event, which will take place at the Morris W. and Fannie B. Haft Auditorium, Fashion Institute of Technology, Seventh Avenue at 27th Street, is by invitation only.

Featured in the fashion show will be leading Lolita and Gothic Lolita brands such as Alice and the Pirates, Amy’s Love, Angelic Pretty, Baby the Stars Shine Bright, Black Peace Now, and Mielette Tautou. In addition, Tokyo Girls’ Style brand Madame-Killer will make its New York debut. The duo VY, comprising visual-kei singer MOA and DJ/VJ Rio, will also perform— Moa wearing h.NAOTO (GRAMM) and DJ/VJ Rio wearing h.NAOTO (Sixh).

Dress by Angelic Pretty"The Tokyo fashion scene is very exciting,” said Valerie Steele, director and chief curator of The Museum at FIT. “Japanese subculture and street styles, such as the Gothic Lolita look, are attracting more and more attention in the West, so we wanted to be sure to include them in The Museum at FIT’s upcoming exhibition, Japan Fashion Now, which opens on September 17. In the meantime, we’re delighted to give New Yorkers a preview with a live fashion show.”

Tokyo Fashion Festa will feature some of Japan’s most famous Lolita brands, as well as Gyaru (Girl) styles, which are also extremely popular on the streets of Japan,” Steele continued. “It is a special pleasure to have Madame-Killer debut their line in the U.S. at this fashion show.”

During a brief interval in the fashion show, there will be a five-minute film clip featuring visual-kei idol singers Hangry & Angry, who are produced (and dressed) by h.NAOTO. The fashion show will end with a short film by Indivisual, Japan, exploring Tokyo’s vibrant music and fashion scene in neighborhoods such as Harajuku, Shibuya, and Akihabara, which are famous for their street style. Tokyo Fashion Festa is co-sponsored by The Museum at FIT, Madame-Killer, Mok Management, Sync Music Japan, and Indivisual, Japan, with additional support from Mizu for Maybelline NY (make-up), Kotoko Taguchi and Miki Mori (hair), Sherry’s Nail (nails), Barbara Berman (dresser), BB’s Backstage Team (dressers), and i/o Ayano (styling assistant).

Outfit by Madame-KillerThe museum at FIT is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, which have been described by Roberta Smith in The New York Times as “ravishing,” the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. Like other fashion museums, such as the Musée de la Mode, the Mode Museum, and the Museo de la Moda, The Museum at FIT collects, conserves, documents, exhibits, and interprets fashion. The museum’s mission is to advance knowledge of fashion through exhibitions, publications, and public programs. Visit www.fitnyc.edu/museum.

The Museum is part of the Fashion Institute of Technology (FIT), a college of art and design, business and technology that educates more than 10,000 students annually. FIT is a college of the State University of New York (SUNY) and offers more than 44 majors leading to the AAS, BFA, BS, MA, and MPS degrees.

Madame-Killer Inc. has been introducing Japanese fashions and brands at its Soho boutique since 2003. Owner and buyer Nichi Kashihara has selected from more than 30 brands for the store, from street to high-end, from girly-girl styles to Japanese hip-hop styles. Now Madame-Killer has expanded its stage to introduce Japanese fashion from the boutique to the runway. For more information, go to www.madamekiller.com.  

     
     
     

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