Omni-Channel Retail and Convergence

In-depth education in emerging multi-format retail strategies as an answer to the needs of today’s customer including: brick-and-mortar, catalog, online, mobile and social commerce. How to build sales, profits, brands and customer loyalty across channels is stressed.

Not all courses are offered every semester.
Links direct you to current offerings.

(Certificate Students - SXR 005 is the recommended first course and this is the recommended sequence of study)

A total of 15 courses are required to complete this certificate. 

Required courses in the foundation modules:
SXR 005 Introduction to Today's Omni-Channel Retailing
SXF 130 Fashion Biz Social Media-Social Commerce Fundamentals
SXR 008 Global Retailing: The New Reality
SXR 040 Who Are Your Best Customers and How to Motivate Them to Buy
SXF 050 Intro to Branding: The Art of Customer Bonding
SXR 075 Retail Math: Merchandising, Planning and Gross Margin (Formerly SXR 010)
SXB 250 New World Branding: Social Media Applications and Impact
SXR 080 Retail Operations and Management for the Omni-Channel World (Formerly SXR 035)
SXR 085 How Logistics and Fulfillment Pilot E-Tail Success (Formerlly SXR 065)
SXY 200 Data Analytics: The Key to Unlocking Customer Intelligence
SXR 112 Strategic Skills for Measuring Omni-Channel Retail (Formally SXR 012)
SXR 125 Next Generation Experiential and Integrated Retail
SXR 130 Advance and Manage Your Retail Career Potential (Formally SXR 120)

Free-choice courses (choose two):
SXB 275 Crafting the In-Store Experience to Convey the Brand
SXR 006 Intro to Fashion and Luxury Retail
SXR 028 Introduction to the Planning and Allocation Function
SXR 055 Online Retailing: Career Facts and Market Impact
SXN 500 Wardrobe Building for Ultimate Customer Service
SXN 550 Store Design: Constructing Great Customer Experience and Retail Growth
SXF 120 Blog for Fashion Business
SXF 140 Using Social Networking, Blogging, and Digital Marketing for Business Development (online course)

Facilitator: Robert Salerno

Students interested in a Professional Development Certificate of completion must file an affidavit form after completing the first course in the certificate. This will also enable you to obtain your official FIT ID. To access the form log into your account at https://myfit.fitnyc.edu, in your student tab click on Online Information System, in the Main Menu click on Student, then click Online Certificate Declaration and proceed to declare your non-credit certificate.