Advertising and Marketing Communications
Spring Session: January 30 - May 21
AC 111 Advertising and Promotion
3 credits
In-state $498 Out-of-state $1,491
Online section: In-state $543 Out-of-state $1,536
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
| CRN | Section | Day | Time | Location |
| 4625 |
25A* |
M | 6:30 pm-9:20 pm | A341A |
| 4627 | 25B** | T | 6:30 pm-9:20 pm | C711 |
| 6494 | 25C** | R | 6:30 pm-9:20 pm | A321A |
| 12889 | 25D** | S | 9:10 am-12:00 pm | A312 |
| 14394 | 25E** | S | 1:10 pm-4:00 pm | A312 |
| 14109 | 25F | F | 6:30 pm-9:20 pm | B731 |
| 13627 | 25G | T & R | 7:30 am-9:00 am | B731 |
| 7721 | OL1 | ONLINE COURSE | - |
AC 113 Strategic Planning for Integrated Marketing Communications
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: AC 111
Students plan and develop Integrated Marketing Communications strategies in order to achieve specific marketing objectives. Through student agency teamwork, they make strategic decisions based on creative strategy development, competitive and market analysis, and research interpretation.
| CRN | Section | Day | Time | Location |
| 14564 | 25A** | T | 6:30 pm-9:20 pm | C503 |
AC 114 Marketing for Integrated Marketing Communications
3 credits
In-state $498 Out-of-state $1,491
This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, and how managers use these elements to gain competitive advantage in a global economy.
| CRN | Section | Day | Time | Location |
| 13963 | 25A** | M | 6:30 pm-9:20 pm | B923 |
| 13962 | 25B | R | 6:30 pm-9:20 pm | B819 |
AC 141 Journalism
3 credits
In-state $498 Out-of-state $1,491
Prerequisite: EN 121 or EN 362
Practice the techniques of newsgathering, newswriting, and developing news judgment. News stories, features, editorials, and photojournalism are covered in discussions and workshops. Skills in copyediting and headline-writing are built through student newspaper and off-campus assignments.
| CRN | Section | Day | Time | Location |
| 4640 | 25A** | M | 6:30 pm-9:20 pm | A640 |
| 13635 | 25B** | T & R | 5:10 pm-6:25 pm | A325 |
AC 161 Multimedia Computing for Advertising and Marketing Communications
2 credits
In-state $332 Out-of-state $994
Online section: In-state $362 Out-of-state $1,024
Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses.
| CRN | Section | Day | Time | Location |
| 12755 | 25A** | M | 6:30 pm-10:00 pm | A587 |
| 6920 | 25B** | T | 6:30 pm-10:00 pm | A587 |
| 8414 | OL1 | ONLINE COURSE | - |
AC 171 Mass Communications
3 credits
In-state $498 Out-of-state $1,491
Prerequisite or Co-requisite: AC 111
Co-requisite: (for one-year AAS students) AC 111
Analysis and comparison of mass media and the communications arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications.
| CRN | Section | Day | Time | Location |
| 13854 | 25A** | M W | 5:10 pm-6:25 pm | B731 |
| 11164 | 25B** | T R | 5:10 pm-6:25 pm | B731 |
| 6916 | 25C** | W | 5:10 pm-6:25 pm | B731 |
AC 201 Introduction to Advertising and Promotion for Communication Design
2 credits
In-state $332 Out-of-state $994
Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs are studied. Emphasizing visually driven advertising and direct marketing campaigns, students analyze how to use the components of marketing communications to help producers, manufacturers, and retailers realize marketing objectives.
| CRN | Section | Day | Time | Location |
| 13358 | 25A** | F | 6:30 pm-8:20 pm | A341B |
AC 211 Workshop in Business Communications
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: AC 111 and FM 114
Analysis of skills needed for effective written, spoken, and visual communications. Industry case histories are used to identify and suggest solutions to communications problems. Students' abilities to observe, listen, speak, and write effectively are evaluated. Emphasis is on the complete business presentation.
| CRN | Section | Day | Time | Location |
| 6930 | 25A | T R | c | A321A |
AC 221 Publicity Workshop
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: AC 111 and FM 114
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
| CRN | Section | Day | Time | Location |
| 9871 | 25A** | T | 6:30 pm-9:20 pm | B731 |
| 9870 | 25B** | T R | 5:10 pm-6:25 pm | A640 |
AC 222 Sales Promotion
3 credits
In-state $498 Out-of-state $1,491
Prerequisite: AC 111
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.
| CRN | Section | Day | Time | Location |
| 12107 | 25A | M | 6:30 pm-9:20 pm | E624 |
AC 231 Advertising Copywriting
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: AC 111 and FM 114, and (for Advertising and Marketing Communications students) CD 122
Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.
| CRN | Section | Day | Time | Location |
| 7161 | 25A** | M W | 5:10 pm-6:25 pm | A341A |
| 14399 | 25B* | T | 5:10 pm-6:25 pm | A336 |
| R | 5:10 pm-6:25 pm | A337 | ||
| 7160 | 25C** | W | 5:10 pm-6:25 pm | C316 |
AC 232 Radio and TV Copywriting Workshop
3 credits
In-state $498 Out-of-state $1,491
Prerequisite: AC 231
Students prepare national/retail broadcast advertisements for products and services.
| CRN | Section | Day | Time | Location |
| 7135 | 25A | W | 6:30 pm-9:20 pm | C318 |
AC 242 Fashion Journalism Workshop
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: AC 111 and AC 141
Development of reporting skills needed for a journalism career in fashion and related fields. Students plan and carry out research; conduct interviews; write and edit fashion news, feature stories, and captions; and work with fashion visual materials. Fashion review assignments provide opportunities to practice photojournalism, feature, and editorial writing.
| CRN | Section | Day | Time | Location |
| 13062 | 25A | R | 6:30 pm-9:20 pm | D405 |
AC 262 Multimedia Presentations
3 credits
In-state $498 Out-of-state $1,491
Prerequisite: (for Advertising and Marketing Communications students) AC 111
The planning and preparation of multimedia presentations utilizing computer and audiovisual techniques. Coursework covers presentations suitable for shows, demos, conferences, exhibits, special events, dealer aids, and sales books.
| CRN | Section | Day | Time | Location |
| 6946 | 25A* | W | 6:30 pm-9:20 pm | A587 |
AC 271 Audiences and Media
3 credits
In-state $498 Out-of-state $1,491
Prerequisite: AC 111
This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches.
| CRN | Section | Day | Time | Location |
| 4649 | 25A** | M | 6:30 pm-9:20 pm | A321A |
| 7245 | 25B** | T | 6:30 pm-9:20 pm | C410 |
AC 272 Research Methods in Integrated Marketing Communications
3 credits
In-state $498 Out-of-state $1,491
Prerequisites: three credits of mathematics and AC 161
This course examines the current methods and techniques used to evaluate the effectiveness of marketing, advertising, and promotion. The information-gathering process uses both secondary research data and primary sources. Students create a marketing research project using a variety of research techniques.
| CRN | Section | Day | Time | Location |
| 14011 | 25A* | M | 5:10 pm-6:25 pm | A321A |
| W | 5:10 pm-6:25 pm | C318 | ||
| 10046 | 25B** | R | 6:30 pm-9:20 pm | B731 |
AC 321 Principles of Public Relations
3 credits
In-state $681 Out-of-state $1,812
Prerequisite: AC 221
Examines the principles and processes underlying the programming of public relations as a management function of marketing. Attention is directed to the specific requirements of interacting with various publics. Students work with public opinion research data on industry-derived projects and cases to design, plan, and write proposals for publicity and public relations programs.
| CRN | Section | Day | Time | Location |
| 6950 | 75A** | M | 6:30 am-9:20 pm | B731 |
AC 341 Magazine Journalism
3 credits
In-state $681 Out-of-state $1,812
Prerequisite: AC 141
Students develop the editorial and marketing skills needed to succeed in today's fast-paced magazine publishing world by creating a magazine prototype directed at a specialized target audience.
| CRN | Section | Day | Time | Location |
| 9988 | 75A*/** | T R | 5:10 pm-6:25 pm | A342 |
AC 361 Computer Applications and Interactive Technologies for Marketing Communications
2 credits
In-state $454 Out-of-state $1,208
Prerequisite: AC 161 or MG 153
Students improve skills in word processing, spreadsheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is explored.
| CRN | Section | Day | Time | Location |
| 7709 | 75A** | R | 6:30 pm-10:00 pm | A587 |
AC 362 Video Studio Production
3 credits
In-state $681 Out-of-state $1,812
Prerequisite or Co-requisite: AC 231
Co-requisite: (for one-year AAS students) AC 231
Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on audio and video coverage of fashion events, as well as marketing applications. Students work on team assignments in video production. (G6: Arts)
| CRN | Section | Day | Time | Location |
| 9995 | 75A | T | 6:30 pm-10:00 pm | A536 |
AC 411 Brand Management
3 credits
In-state $681 Out-of-state $1,812
Prerequisite: AC 321
Students study the critical elements of brand management--the role of brands and the concept of brand equity--using integrated marketing communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and forming strategic alliances with third parties.
| CRN | Section | Day | Time | Location |
| 10050 | 75A** | T | 6:30 pm-9:20 pm | CCC26 |
AC 412 Creative Strategies
3 credits
In-state $681 Out-of-state $1,812
Prerequisite: AC 231
Advertising strategies are developed to solve marketing communications problems and build strong brand identities. Students research industry-derived projects and evaluate relevant market factors to create effective strategies.
| CRN | Section | Day | Time | Location |
| 7157 | 75A** | W | 6:30 pm-9:20 pm | A341B |
| 14402 | 75B** | R | 6:30 pm-9:20 pm | A644 |
AC 413 Corporate Communications
3 credits
In-state $681 Out-of-state $1,812
Prerequisites: AC 321, EN 321, and SS 342 or SS 242
Students develop the skills necessary to create communications that successfully influence an organization's internal and external publics. The course trains students to identify emerging business trends, interpret annual reports and related business documents, and convey business news in a clear, concise style through a variety of business communication and public relations tools.
| CRN | Section | Day | Time | Location |
| 13210 | 75A*/** | T | 6:30 pm-9:20 pm | A337 |
AC 462 Video Field Production
3 credits
In-state $681 Out-of-state $1,812
Prerequisite: AC 362
The operation and application of portable video and editing equipment to meet fashion marketing, corporate communications, and broadcast journalism objectives and strategies. Through the hands-on experience of writing, producing, directing, and editing a five-minute infomercial and a 30-second television commercial, students learn planning, budgeting, and digital postproduction techniques.
| CRN | Section | Day | Time | Location |
| 7136 | 75A*/** | M | 6:30 pm-10:00 pm | A586 |
AC 471 Media Planning
3 credits
In-state $681 Out-of-state $1,812
Prerequisites: AC 271 and MA 222
Examines the relationship between the marketing plan and media planning. This course develops students' understanding of pre- and post-placement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories.
| CRN | Section | Day | Time | Location |
| 7908 | 75A*/** | W | 6:30 pm-9:20 pm | A317 |
* Course is only available to degree candidates but may open up to non-degree students pending availability during the add/drop period.
** Course is only available to evening/weekend degree candidates but may open up to non-degree students pending availability during the add/drop period.