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Advertising and Marketing Communications

Winter Session: January 5 - 21
Spring Session: January 26 - May 18

AC 111 Advertising and Promotion
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
Winter
CRN Section Day Time Location
3033 25A M T W R F 9:00 am-12:45 pm B304

Spring
CRN Section Day Time Location
7721 OL1 ONLINE COURSE


AC 221 Publicity Workshop
3 credits
In-state $564 Out-of-state $1,689
Prerequisite: AC 111
Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
Winter
CRN Section Day Time Location
3077 25A M T W R F 9:00 am-12:45 pm B731


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