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Fashion Merchandising Management

Fall Session: August 25 - December 20

FM 114 Introduction to the Fashion Industry
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
This survey covers the history, characteristics, and global interrelationships of all segments of the fashion industry. The course explores how fiber, textile, and apparel producers, retailers, and home furnishings companies merchandise and market their products within the industry and to the ultimate consumer.

CRN Section Day Time Location
4106 25B S 6:30 pm-9:20 pm B306
4104 25F F 6:30 pm-9:20 pm A312
27538 25H R 6:30 pm-9:20 pm B303
20371 OL1 ONLINE COURSE
27712 OL2 ONLINE COURSE
28124 OL4 ONLINE COURSE


FM 116 Fashion Business Practices
3 credits Online:
In-state $609 Out-of-state $1,734
A comprehensive introduction to the modern fashion business environment. The structures, finances, management, organization, and ethical responsibilities of fashion enterprises are examined in a global context.
CRN Section Day Time Location
27331 OL2 ONLINE COURSE
27714 OL3 ONLINE COURSE


FM 117 Introduction to Fashion Marketing
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.
CRN Section Day Time Location
28563 25D F 6:30 pm-9:20 pm B304
26657 OL1 ONLINE COURSE
27332 OL2 ONLINE COURSE


FM 231 Strategies of Selling
3 credits
In-state $564 Out-of-state $1,689
Principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account building in the wholesale markets are developed through lectures and workshops.
CRN Section Day Time Location
26151 25A T 5:10 pm-6:25 PM C408V
R 5:10 pm-6:25 PM B303
4697 25B W 6:30 pm-9:20 pm A306


FM 362 Dynamics of Store Operations Management
3 credits
In-state $771 Out-of-state $2,226
Prerequisite: FM 361
This course identifies the divisions of retail management from the store operations perspective. Specific areas of operations management are analyzed. Students compare and contrast management practices among retailers using skills gained from roundtable discussions with industry executives and field trips.
CRN Section Day Time Location
24505 75A W 6:30 pm-9:20 pm B306

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