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Fashion Merchandising Management

Winter Session: January 5 - 21
Spring Session: January 26 - May 18

FM 114 Introduction to the Fashion Industry
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
This survey covers the history, characteristics, and global interrelationships of all segments of the fashion industry. The course explores how fiber, textile, and apparel producers, retailers, and home furnishings companies merchandise and market their products within the industry and to the ultimate consumer.
Winter
CRN Section Day Time Location
3499 25A M T W R F 9:00 am-12:45 pm B860
3500 OL1 ONLINE COURSE

Spring
CRN Section Day Time Location
14125 25C R 6:30 pm-9:20 pm A321
10751 OL2 ONLINE COURSE


FM 116 Fashion Business Practices
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
A comprehensive introduction to the modern fashion business environment. The structures, finances, management, organization, and ethical responsibilities of fashion enterprises are examined in a global context.
Winter
CRN Section Day Time Location
3429 25A M T W R F 1:20 pm-5:05 pm B304
3375 OL1 ONLINE COURSE

Spring
CRN Section Day Time Location
12325 25B S 12:10 pm-3:00 pm A324
13157 OL2 ONLINE COURSE


FM 117 Introduction to Fashion Marketing
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.
Winter
CRN Section Day Time Location
3430 25A M T W R F 9:00 am-12:45 pm B307
3377 OL1 ONLINE COURSE

Spring
CRN Section Day Time Location
13441 OL1 ONLINE COURSE
14546 OL2 ONLINE COURSE
14946 OL3 ONLINE COURSE


FM 213 Introduction to Direct Marketing
3 credits
Online: In-state $609 Out-of-state $1,734
Prerequisites: AC 111 and FM 114
Presents a comprehensive overview of the direct marketing industry, including its various components and career opportunities. Through the use of case studies and/or assignments, students learn strategic planning: how to choose and merchandise a product, pinpoint a target audience, develop marketing tests, and analyze results. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry.
Spring
CRN Section Day Time Location
8438 OL1 ONLINE COURSE
15846 OL2 ONLINE COURSE


FM 222 Import Buying
3 credits
In-state $564 Out-of-state $1,689
Prerequisite: FM 224
Analyzes key factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined.
Spring
CRN Section Day Time Location
4727 25A M 6:30 pm-9:20 pm A325


FM 228 The Business of Fashion Styling
3 credits
In-state $564 Out-of-state $1,689
In the course, students explore the role of a fashion stylist as it applies to the field of merchandising. They learn about career opportunities in fashion styling and wardrobe consulting. The business requirements and entrepreneurial opportunities in the field of fashion styling are explored.
Winter
CRN Section Day Time Location
3438 25A M T W R F 6:20 pm-10:00 pm B304

Spring
CRN Section Day Time Location
15855 25A W 6:30 pm-9:20 pm A640
16063 25B T R 5:10 pm-6:25 pm A306


FM 231 Strategies of Selling
3 credits
In-state $564 Out-of-state $1,689
Principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account building in the wholesale markets are developed through lectures and workshops.
Spring
CRN Section Day Time Location
4732 25A R 6:30 pm-9:20 pm B309


FM 262 Contemporary Retail Management
3 credits
In-state $564 Out-of-state $1,689
Online: In-state $609 Out-of-state $1,734
Prerequisite: FM 114
Students study all operational segments of the fashion industry and describe the functions of each. Contributions employees add to sales productivity and customer satisfaction in retail establishments are studied. New technologies are researched and the impact on consumers' shopping experiences explored.
Winter
CRN Section Day Time Location
3434 25A M T W R F 9:00 am-12:45 pm B303
3149 OL1 ONLINE COURSE


FM 327 Case Studies in Fashion Merchandising
3 credits
In-state $771 Out-of-state $2,226
This course examines the merchandising objectives of the fashion industry through the use of the case study method. Students participate in the hands-on strategic development of a merchandising season utilizing industry methodology. Further insight comes from industry interaction with merchandising executives.
Spring
CRN Section Day Time Location
15180 75A R 6:30 pm-9:20 pm B306


FM 362 Dynamics of Store Operations Management
3 credits
In-state $771 Out-of-state $2,226
Prerequisite: FM 361
This course identifies the divisions of retail management from the store operations perspective. Specific areas of operations management are analyzed. Students compare and contrast management practices among retailers using skills gained from roundtable discussions with industry executives and field trips.
Spring
CRN Section Day Time Location
15207 75A F 6:30 pm-9:20 pm B304

 

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