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School of Continuing and Professional Studies

Marketing: Fashion and Related Industries

Spring Session: January 30 - May 21

MK 351 Marketing Research
3 credits
In-state $681 Out-of-state $1,812
Surveys the entire marketing research process: problem definition, research design, data collection, sampling techniques, preparation of questionnaires, field surveys and methods of tabulation, analysis, and interpretations of results. Applies recent developments in marketing information systems to product planning, advertising research, and consumer and competitive analysis. Emphasizes development and implementation of a market research plan.
CRN Section Day Time Location
4778 75A T 6:30 pm-9:20 pm A341A
4779 75B R 6:30 pm-9:20 pm A642

 

* Course is only available to degree candidates but may open up to non-degree students pending availability during the add/drop period.
** Course is only available to evening/weekend degree candidates but may open up to non-degree students pending availability during the add/drop period.