Fashion Events Planning Courses

SXE 100 Introduction to Fashion Publicity and Events Planning

$250.00

1.2 CEU

Are you a freelance specialist or an executive responsible for corporate promotional events? This intensive program teaches you how to formulate media plans to promote products, services, and events. Learn the tools of publicity. Program includes budgets and tips on how to formulate and direct promotional needs in order to coordinate special events for yourself or your clients.

Instructor: Barbara Berman, wardrober and show coordinator, with guests from the field.

WINTERIM
4 sessions: (55A) January 5, 19, 26, February 2

CRN	Section	Day	Time	Location
2798	55A	T	6:00 pm-9:00 pm	TBA

SPRING
2 or 4 sessions: (55A) February 25, March 4, 11, 18; (55B) April 8, 9

CRN	Section	Day	Time	Location
11364	55A	R	6:30 pm-9:30 pm	TBA
10497	55B	R F	9:30 am-4:30 pm	TBA

SXE 210 Events II: Publicity Writing Workshop

$255.00

1.25 CEU

Prerequisite: SXE 100 or PR and events planning experience
If you are going to be taken seriously in the world of eventing, your written materials have to reflect not only your creativity but also your attention to detail and professionalism. This workshop covers every aspect of winning communications, from eye-catching save the- date cards and invitations to compelling pitch letters, properly formatted press releases, and when and how to use email effectively. Special attention is given to making press kits, the all important tool for attracting media support. Memos and agendas for effective team project directives and client communications are included.

Instructor: Loretta Volpe, professor, Advertising and Marketing Communications, with guest lecturers from the field.

SPRING
4 sessions: (55A) April 22, 29, May 6, 13, 20

CRN	Section	Day	Time	Location
11365	55A	R	6:30 pm-9:00 pm	TBA

SXE 215 Events III: How to Present Yourself to Anyone and Win Clients

$195.00

.9 CEU

Possessing events know-how is part of the game, but getting assignments and working is what gets you to the goal line. This interactive program teaches you how to successfully market yourself and your skills, and how to initiate and maintain client relationships. Learn to upgrade your personal presentations — whether it’s for high-level CEOs, celebrities, or local entrepreneurs. Selling, pitching, and delivering are emphasized and included is information on goodie bags and other favors. Diminish nervousness and shyness through practice sessions. Recommended text discussed at first session.

Instructor: Jane Ubell-Meyer, president and editor-in-chief, Madison & Mulholland; product placement and gift bag specialist.

SPRING
3 sessions: (55A) April 13, 20, 27

CRN	Section	Day	Time	Location
12247	55A	T	6:30 pm-9:30 pm	TBA

SXE 310 Fashion Publicity and Events Planning Workshop

$250.00

1.2 CEU

Prerequisites: SXE 100, SXE 210, SXE 215, and SXM 440
Experience real-world teamwork and formulate a professional media plan. Each team creates a theme, campaign, and kit. Program includes how to work within budgets, interact with clients, and produce winning events. Attendees pitch their concepts to actual media experts who critique and give event’s career advise.

Instructor: Edgar Trinidad, vice president of client relations, Fineberg Publicity, Inc.; fashion-related public relations and events specialist.

WINTERIM
4 sessions: (55A) January 11, 25, February 1, 8

CRN	Section	Day	Time	Location
3046	55A	M	6:00 pm-9:00 pm	TBA

SPRING
4 sessions: (55A) May 10, 17, 24, June 7

CRN	Section	Day	Time	Location
11367	55A	M	6:00 pm-9:00 pm	TBA