Retail Experience Management Courses
SXR 005 Introduction to Today's Retail Arena
Why have some retail organizations really struggled lately while others are able
to beat the odds in a down economy? When is a department store not a department
store? What makes Kohl’s different from Target? These questions are answered in
this overview of today’s competitive retail environment, which also provides
insight on business and career advancement. Gain an understanding of the nuances
that define differing kinds of retail operations. A brief history of retail
evolution is provided as a backdrop for examining the organizational charts of
market leaders. Learn how merchandise is bought, managed and sold, and to what
particular segments the current leading retailers sell.
Instructor: Renee Hunter, president, Sequoyah Fashion Planning; former
buyer/fashion director, Saks Fifth Avenue.
WINTERIM
3 sessions: (55A) January 5, 12, 19
| CRN |
Section |
Day |
Time |
Location |
| 2988 |
55A |
T |
6:00 pm-9:00 pm |
TBA |
SPRING
3 sessions: (55A) February 23, March 2, 9
| CRN |
Section |
Day |
Time |
Location |
| 12004 |
55A |
T |
6:00 pm-9:00 pm |
TBA |
SXR 010 Retail Math: Merchandising, Planning, and Gross Margin
Learn how retailers calculate gross margin while participating in a roundtable
discussion on the buying and selling methods characteristic of today’s
accounting-driven market. Learn what gross margin is and how it is derived.
Program includes markup calculation, merchandise planning, and a review of
operating expenses as they affect gross margin. Sessions feature hands-on
exercises based on typical retail/wholesale partnership case studies.
Recommended for showroom sales account executives and entry-level retail
executives.
Workshop leader: Neal Leavitt, adjunct instructor, Fashion Merchandising
Management; former senior retail and manufacturing executive.
WINTERIM
3 sessions: (55A) January 14, 21, 28
| CRN |
Section |
Day |
Time |
Location |
| 2870 |
55A |
R |
6:00 pm-9:00 pm |
TBA |
SPRING
2 sessions: (55A) February 20, 27
| CRN |
Section |
Day |
Time |
Location |
| 10199 |
55A |
S |
9:30 am-2:30 pm |
TBA |
SXR 011 Retail Math: Gross Margin Analysis
This online program provides an in-depth study of the most important measurement
in any retail operation: gross margin. Gain a thorough understanding of the
financial tools used in making gross margin calculations. Learn ways to analyze,
improve, and negotiate gross margin through discussion and market-relevant
problem solving. Program content is useful for both retail and manufacturing
executives. Class limited to 14.
Seminar leader: Debbie Friedman, adjunct assistant professor, Fashion
Merchandising Management, and former major retail buying executive.
SPRING
(OL1) February 22 - March 12
| CRN |
Section |
Day |
Time |
Location |
| 11363 |
OL1 |
ONLINE COURSE |
- |
|
SXR 050 Intro to Retail Branding: The Art of Customer Bonding
Learn to bond with target customer groups to reinvigorate customer loyalty and
reinforce the store-as-brand. This interactive retail lab concentrates on new
outreach methods in customer communications, including special programs and
publications, promotions, and in-store events. Learn how to become proficient at
consumer-centric retail marketing and use in-store and in-class case studies,
work to produce branding strategies that enhance the shopping experience.
Seminar leaders: Dr. Arthur A. Winters, professor emeritus, Advertising and
Marketing Communications; Peggy Fincher Winters, TFI Geomarketing, Inc.;
co-authors, The Power of Retail Branding and Brandstand: Strategies for Retail
Brand Building.
FALL
3 sessions: (55A) November 25, December 2, 9
| CRN |
Section |
Day |
Time |
Location |
| 25415 |
55A |
W |
6:00 pm-9:00 pm |
TBA |
WINTERIM
3 sessions: (55A) January 6, 13, 20
| CRN |
Section |
Day |
Time |
Location |
| 3142 |
55A |
W |
6:00 pm-9:00 pm |
TBA |
