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Course Descriptions

GD 202
Designing Identities
2 credits; 1 Lecture and 2 LABORATORY/STUDIO hours per week

Prerequisite: GD 216
Students develop graphic identities that creatively reflect the essence of a corporation. They expand on the graphic identity with applications specific to the client’s needs, including stationery and signage, vehicles, and uniforms.


GD 214

The Corporate Image
3 credits; 6 STUDIO hours per week
Prerequisite: CD 112
Students develop corporate identity using logotype and logomark, with an emphasis on exploring creative solutions that define a corporate image. The logo application is extended to a complete corporate business system and finished to presentation form.

GD 216
Foundation in Graphic Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: CD 215, CD 232, and CD 273 (for two-year Communication Design students)
Corequisite: DE 216 (for one-year Communication Design students)
This course introduces the field of graphic design with an emphasis on the rapidly-evolving role of the profession. Graphic design processes are examined, including principles of design, grid systems, typography, and hierarchy, as they pertain to design, and the creation of a complete visual message.

GD 232
Survey of Graphic Design
3 credits
Traces the development of modern graphic design. Significant stylistic trends and influences are analyzed and compared. The processes used by major designers to realize design solutions are examined. The people, processes, and products involved in the development of modern graphic design are explored.

GD 235
Survey of Graphic Design
2 credits
For one-year AAS Communication Design students. Surveys visual communication from its earliest forms to its present visualized conceptions. Emphasizes links between society and the evolution of visual communication. Analyzes and compares major stylistic trends and influences.

GD 243
Website Design and Production
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Co-requisite: CD 251 (for one-year Communication Design AAS students)
Students design and produce their own websites using computer markup languages. Emphasis is placed on the understanding of the fundamentals of web design, including XHTML, CSS, and animation.

GD 244
Introduction to Web Design
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisite: CD 225 or CD 126
Students acquire a fundamental understanding of Internet technology and attain basic web design skills. Topics addressed include Hypertext Mark Up Language, Cascading Style Sheets, digital imaging for the web, email marketing and the principles of web design.

GD 311
Graphic Design I
3 credits; 6 STUDIO hours per week
Prerequisites: CD 216 or CD 217
In this comprehensive approach to the study of graphic communication, students develop an understanding of the inventive potential of form and message to create a visual language by analyzing, researching, and organizing information. (G6: Arts)

GD 312
Graphic Design II
3 credits; 6 STUDIO hours per week
Prerequisites: CD 371 and GD 311
Students examine the analytical process used in visual problem solving and its role as a tool in communicating information. Students conceptualize and develop a visual campaign for a museum or institution and apply their designs comprehensively using a variety of media. (G6: Arts)

GD 342
Publication Design
3 credits; 6 STUDIO hours per week
Prerequisites: CD 216 or CD 217
The conceptual and technical abilities required to design magazines and other publications are emphasized. Students learn the impact of marketing objectives, research, and technology on publication design.

GD 344
Graphic Design in Digital Media
2 credits; 1 Lecture and 2 COMPUTER LABORATORY hours per week
Prerequisite: CD 441
Advanced use of technology in graphic design with an emphasis on the visual, technical, and organizational makeup of an interface. Students explore ways to create and communicate utilizing the principles of interactivity, hypermedia, and time-based media.

GD 401
Graphic Design for Advertising
3 credits; 6 STUDIO hours per week
Co-requisite: AD 481
Students learn the systems and principles of graphic design and develop analytical abilities for visual problem solving in advertising.

GD 402
Signage and Graphics
1 credit; 2 STUDIO hours per week
For Interior Design students. Examines the design of signage and graphics as elements of architectural and interior environments and exhibition areas.

GD 407
Graphic Design for Toy Designers
1.5 credits; 3 STUDIO hours per week
Prerequisite: TY 313
Examines conceptual and executional skills of the designer, with emphasis on effective problem solving in graphic design.

GD 411
Graphic Design III
3 credits; 6 STUDIO hours per week
Prerequisite: CD 372 and GD 312
Students build on their cognitive abilities and visual problem solving skills by developing innovative products. Students are encouraged to incorporate new technologies and materials into their designs.

GD 414
Graphic Design for Packaging
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisites: CD 371 and GD 311
Application of images and type to packaging design is studied. Various types of packaging, printing, and fabrication methods, as well as regulatory guidelines, are explored.

GD 441
Environmental Graphics
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisites: CD 372 and GD 311
An introduction to environmental graphic design that examines the basic concepts, language, materials, and processes necessary to solve communication problems in the built environment. Students work with scale, read plans, and construct models, as well as shape, volume and form. They gain familiarity with traditional materials for fabrication and graphic production, and new and emerging electronic techniques.

GD 442
Design and Interaction
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: GD 344 or approval of instructor
This course emphasizes the human-centered design process and introduces important aspects of interface design. Key topics are introduced, including communication theory, user research and concept evaluation methods, visualization and navigation through information spaces, time-based information, paper prototyping, and usability testing.

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