Tom, who has worked for Coca-Cola for almost 20 years, studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior that we all call trends. His work is used to guide development of Coca-Cola's portfolio and M&A strategies; brand and communication strategies; and most recently Coca-Cola's worldwide sustainability platform called Live Positively. He has explored such topics as the meaning of well-being, sports and fitness, happiness, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on businesses (and their customers) to address social and environmental challenges, and the increasing value of human creativity.
Tom LaForge - Global Director, Human & Cultural Insights at The Coca-Cola Company