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Tools of the Trade for Export

Foreign markets await your designs! Export is a great opportunity for small businesses—and a complicated process. This series of classes covers all that you need to know to get started. And a grant from SUNY makes them ultra-affordable.

Don’t miss this chance to study with professors from the International Trade and Marketing department at FIT. Their expertise will help you begin exporting with a strategy appropriate to your business without wasting time and money struggling to learn it on your own.

Register: https://exportseries.eventbrite.com

Entering International Markets. The Basics
Wed, March 5 and 12, 6:00-9:00pm
Prof. Mark Greiz Wednesdays
This two-session course is an introduction to global marketing for fashion and related industries. Learn why it may be valuable for you to enter foreign markets and how to evaluate and select markets. Explore different modes of entry; anticipate both the opportunities and the financial and marketing risks. Learn the basic principles of creating a locally tailored marketing strategy.

Global Market Research
Wed, March 19 and 26, 6:00-9:00pm
Prof. Margaret Bishop Wednesdays
This course will develop your skills in the design and implementation of an international marketing plan. We will discuss the country notebook as a global marketing research tool, types and sources of data, the application of country research data to developing a global marketing plan, and using metrics to evaluate the results.

Product and Pricing in Strategies for Global Markets
Wed, April 2 and 9, 6:00-9:00pm
Prof. Mark Greiz Wednesdays
In this two-session course you will learn how the “product component model” can guide you in product strategy, better understand quality issues and brand performance in global markets, and explore approaches to international pricing.

Promotion and Distribution in Global Markets
Wed, April 23 and 30, 6:00-9:00pm
Prof. Mark Greiz
Learn how to effectively communicate your brand message to international markets via advertising, direct marketing, social media, and public relations with an eye toward cultural differences. Learn how to develop distribution channels and manage distribution relationships in international markets.

Export Documentation/Classification
Thurs, May 8 and 15, 6:00-9:00pm
Prof. Shireen Musa
This two-session workshop introduces the import and export regulations enforced by the U.S. Customs Service including ECCN (Export Control Classification Number) and HTSUS (Harmonized Tariff Schedule of the U.S.) and export documentation. Don’t let the paper work hold you back!

Help from Government and Private Programs
Thurs, May 22, 6:00-9:00pm
Prof. Amanda Barlow
This course is an introduction to the variety of export assistance policies, programs, and initiatives available to help you effectively market your fashion apparel and accessories. Explore the various export promotion strategies organized by the U.S. government, New York State, and New York City as well as private sector initiatives.

International Logistics
Wed, May 28, 6:00-9:00pm
Prof. Sonja Chapman
International logistics--the organized movement of goods, services, and people across countries--is explored. Participants survey international infrastructure challenges in the global environment, freight costs of on ground, ocean, and air transportation systems, and strategies for supply chain efficiency.

International Trade Finance
Thurs, June 5 and 12, 6:00-9:00pm
Prof. Christine S. Pomeranz
In this two-session course, participants will learn to use the basic principles and techniques of international financial management and develop an understanding of the financial environment in which small international businesses operate. It will cover the calculation and management of foreign exchange risk as well as explore payment methods that optimize the collection of revenues from foreign markets.

International Fashion Law
Wed, June 18, 6:00-9:00pm
Prof. Guillermo Jimenez
This course introduces the basic strategic legal considerations for entering new markets. Learn to read key contracts, become familiar with the principal standard rules, terms, documents and laws that apply to international transactions, understand the rules for letters of credit, the use of pro forma invoices and purchase orders, and the legal issues related to bills of lading. Learn how to register and defend intellectual property rights in an international context.

Export Business Plan -- Capstone Course
Thurs, July 10 and 31, 6:00-9:00pm
Prof. Shireen Musa
With guidance demonstrate your ability to successfully integrate all the learnings in this ten-course “Export Tools of the Trade” Series of Workshops by preparing an actual Export Business Plan.

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