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Advertising and Marketing Communications - Evening/Weekend Associate Degree Program - Fall 2013 Curriculum

This curriculum applies to students entering in Fall 2013 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1




MAJOR AREA
AC 114 Marketing for Integrated Marketing Communications
3


AC 161 Multimedia Computing for Advertising and Marketing Communications

2
RELATED AREA
CD 122 Digital Layout I
2


FM 114 Intro. to the Fashion Industry
3
LIBERAL ARTS
EN 121 English Composition G1 3


choice see Requirements*
3
Semester 2




MAJOR AREA
AC 111 Advertising and Promotion
3


AC 141 Journalism
3


AC 171 Mass Communications
3
LIBERAL ARTS
choice see Requirements*
6
0




Semester 3




MAJOR AREA
AC 221 Publicity Workshop
3


AC 272 Research Methods in IMC
3
RELATED AREA
DM 211 Workshop in Direct Marketing
3
LIBERAL ARTS
choice see Requirements*
3


choice see American History* G10 3





0
Semester 4




MAJOR AREA
AC 222 Sales Promotion
3


AC 231 Advertising Copywriting
3


AC 271 Audiences and Media
3


choice see Major Area electives**
3-4
LIBERAL ARTS
SS 141 Macroeconomics G4 3


choice see Requirements*
3

 Total Credit Requirements

Major Area 32-33 credits
Related Areas 8 credits
Liberal Arts 24 credits
Health and/or PE 1 credit
Total Credits 65-66 credits

 
SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

*Requirements: See below (also see Liberal Arts Requirements).

American History: 3 credits
CHOICE of EN 271, 272, or 274, or LA 221 or 392 (any one of these meets G10),

English/Speech: 6 credits
EN 121 (G1). (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses), and
CHOICE of EN 241, 242, 243, 244, or 245.

History of Art and Civilization: 3 credits
HA 111 or 112 (either one of these meets G5).

Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 161, 213, 222, 231, or 331 (any of these meets G2).

Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).

Social Sciences: 3 credits
CHOICE of SS 131, 151, or 171 (any one of these meets G4).

**Major Area Electives:
CHOICE of AC 113, 211, 242, or 262, or IC 297 or 298.

UPPER DIVISION ALTERNATIVES

Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.

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