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Fall 2013 Curriculum

Advertising and Marketing Communications - Evening/Weekend One-Year Associate Degree Program - Fall 2013 Curriculum

Language for pages This curriculum applies to students entering in Fall 2013 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1




MAJOR AREA
AC 111 Advertising and Promotion
3


AC 114 Marketing for Integrated Marketing Communications
3


AC 141 Journalism
3


AC 171 Mass Communications
3
RELATED AREA
CD 122 Digital Layout I
2


FM 114 Intro. to the Fashion Industry
3
0




Semester 2




MAJOR AREA
AC 221 Publicity Workshop
3


AC 222 Sales Promotion
3


AC 231 Advertising Copywriting
3


AC 271 Audiences and Media
3
0
AC 272 Research Methods in IMC
3


choice see Major Area Electives*
3-4

Total Credit Requirements

Major Area 30-31 credits
Related Areas 5 credits
Total Credits 35 credits


*Major Area Electives:

CHOICE of AC 113, 242, 262, 341, or 362, or IC 297 or 298.