Advertising and Marketing Communications - Evening/Weekend Associate Degree Program - Fall 2012 Curriculum

This curriculum applies to students entering in Fall 2012 only. Currently enrolled FIT students should refer to the FIT catalog of their entering year.

Semester 1
MAJOR AREA		AC 114	Marketing for Integrated Marketing Communications		3
		AC 161	Multimedia Computing		2
RELATED AREA		CD 122	Digital Layout I		2
		FM 114	Intro. to the Fashion Industry		3
LIBERAL ARTS		EN 121	English Composition	G1	3
		choice	see Requirements*		3
0
Semester 2
MAJOR AREA		AC 111	Advertising and Promotion		3
		AC 141	Journalism		3
		AC 171	Mass Communications		3
LIBERAL ARTS		choice	see Requirements*		6
0
Semester 3
MAJOR AREA		AC 221	Publicity Workshop		3
		AC 272	Research Methods in IMC		3
RELATED AREA		DM 211	Workshop in Direct Marketing		3
LIBERAL ARTS		choice	see Requirements*		3
		choice	see American History*	G10	3
					0
Semester 4
MAJOR AREA		AC 222	Sales Promotion		3
		AC 231	Advertising Copywriting		3
		AC 271	Audiences and Media		3
		choice	see Major Area electives**		3-4
LIBERAL ARTS		SS 141	Macroeconomics	G4	3
		choice	see Requirements*		3

Total Credit Requirements
Major Area	32-33 credits
Related Areas	8 credits
Liberal Arts	24 credits
Health and/or PE	1 credit
Total Credits	65

SUNY GENERAL EDUCATION REQUIREMENTS

A "G" followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (www.fitnyc.edu/gened).

G1 Basic Communication; G2 Math; G3 Science; G4 Social Science; G5 Western Civilization; G6 Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

LIBERAL ARTS REQUIREMENTS

American History: 3 credits
Choice of EN 271, EN 272, EN 274, LA 221, or LA 392 (any one of these meets G10).

English/Speech: 6 credits
EN 121 (G1) (Pre requisite: College-level English as demonstrated by placement test or completion of appropriate Educational Skills courses), and choice of EN 241, 242, 243, 244, 245, or 341.

History of Art and Civilization: 3 credits
HA 111 or HA 112 (either one of which meets G5).

Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test or completion of appropriate developmental math course(s). Choice of MA 161, 213, 222, 231, or 331 (any one of these meets G2).

Science: 3-5 credits
Choice of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).

Social Sciences: 3 credits
Choice of SS 131, 151, or 171 (any one of these meets G4).

** MAJOR AREA ELECTIVES: 3-4 credits

Choice: AC 113, 211, 232, 242, 262, IC 297 or IC 298.

UPPER DIVISION ALTERNATIVES

Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply to the Bachelor of Science programs in Fashion Merchandising Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.