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Course Descriptions

AD 203
Advertising Design and Layout
2 credits; 1 Lecture and 2 STUDIO hours per week
For Photography students. Application of design principles to photographic layout problems, in black and white and color, utilizing the student's own photographs.

AD 213
Advertising Design Concepts
3 credits; 6 STUDIO hours per week
Prerequisites: CD 112, CD 121 and CD 171
Introductory Advertising Design course. Advertising problems are presented and students are encouraged to develop solutions that are original, unexpected and persuasive.

AD 216
Foundation in Advertising Design
2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: CD 215, CD 232, and CD 273 (for two-year AAS Communication Design students)
Corequisite: PK 216 (for one-year AAS Communication Design students)
This course introduces students to the field of advertising design. Students are presented with advertising problems and develop appropriate solutions that are original, unexpected and memorable.

AD 315
Advertising Art Direction and Design I
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 381
Students explore the relationship of art direction and design in conceiving and communicating a message for an integrated advertising and branding campaign. They use art direction skills such as critical thinking, conceiving, and problem solving to communicate a brand message, and use design to convey that message.

AD 381
Advertising Concept Development I

3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: CD 217
This course provides an introduction to the principles of creative advertising with an emphasis on conceptual thinking. It explores the legacy and history of the “Advertising Creative Revolution” from the early 1960s to today’s “Digital Creative Evolution” that highlights the important role of the creative technologist and the call for a “bigger idea.” (G6: Arts)

AD 382
Advertising Concept Development II
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 381
Students create outstanding and provocative advertising and refine their strategic thinking, art direction, copywriting, and execution abilities. With an emphasis on visual and verbal ideas, students work as a creative team to fully integrate art and copy.

AD 383
Communications Strategy Planning and Brand Campaigns
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: AD 381
Students develop a strategy plan through research on target audience, customer satisfaction, competition, brand, marketplace, and the perception of prospects. Working from their creative brief, they develop an integrated brand campaign. (G6: Arts)

AD 415
Advertising Art Direction and Design II

1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 315
Students further develop their art direction skills by deepening their understanding of creative advertising principles and strategies to communicate a brand message with a sound idea. They execute that idea with a more disciplined understanding of how each design decision makes that message more vivid.

AD 442
TV Studio/TV Ad Concepts
3.5 credits; 1 Lecture and 5 STUDIO hours per week
Prerequisite: AD 382
From concept to broadcast, this course offers students the hands-on experience of making a 30-second television spot.

AD 464
Senior Portfolio Design
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 494 and (for Graphic Design students) GD 411
Students prepare cohesive portfolios, reflecting their own individual design aesthetics, in preparation for careers in graphic and/or advertising design.

AD 466
Advertising Professional Preparation
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 465
This course prepares advertising design students for entry into the advertising profession. Students develop resumes, cover letters, personal presentations, and portfolios, as well as specific materials required for the industry such as agreement letters, invoices, and estimates.

AD 467
Advertising Design Senior Portfolio
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 315
Corequisite: AD 415
Students prepare cohesive portfolios for their advertising internships, and prepare for interviews and networking opportunities.

AD 481

Art Direction

1.5 credits; 3 STUDIO hours per week
Prerequisites: AD 383 and CD 372
Development from concept to design of highly finished comprehensives. Role of the art director is considered, including time management, production procedures, and working with photographers, illustrators, and other industry suppliers. 

AD 482
Advertising Concept Development III: TV and Video
3 credits; 6 STUDIO hours per week
Prerequisite: AD 382
Simulating the actual stages in developing advertising for TV and the web, students participate in the process of concept development, storyboard creation, completion of preproduction books, production, and postproduction with professional editing software.

AD 491
Internship
4 credits
Prerequisite: AD 465
A 12-week internship in the field, scheduled individually for a minimum of 168 hours at the worksite and 12 hours on campus. Provides follow-up review and assessment of the work experience through instructor/student conferences.

AD 494
Senior Design Project Research
3 credits
Prerequisites: CD 372, EN 322, and (for Graphic Design students) GD 312
A comprehensive study of the research methodology needed to write a thesis, including collecting and analyzing data. This thesis will become the basis for the Senior Design Project the following semester.

AD 495
Senior Design Project
3 credits; 6 STUDIO hours per week
Prerequisite: AD 494 and (for Graphic Design students) GD 411
In an independent study format, analyze, organize, and execute a senior design project resulting from the senior design project research paper completed in the prior semester. Format provides further opportunity to develop personal voice and communicate original visual messages.

AD 496
Advanced Advertising Design Workshop
3 credits; 6 STUDIO hours per week
Prerequisite: CD 372
Entries for national and international student design competitions are produced, resulting in exposure to the design and advertising industries. In addition, actual advertising design projects presented by clients are introduced, affording the opportunity for client contact and creation of professionally produced material for a portfolio.

AD 497
Advertising Student Competition
1.5 credits; 3 STUDIO hours per week
Prerequisite: AD 482
This course focuses on advertising-related student competitions, both national and international. Submissions consist of work in different advertising media channels, with real-time lines and briefings.

AD 498
Advertising Design Senior Project

3 credits; 6 STUDIO hours per week
Prerequisite: AD 494
In an independent study format, students use the thesis they developed in AD 494 as background research to prepare a communications strategy plan for a brand of their choice. They then execute a senior design project of an integrated brand campaign incorporating three media channels.

The following Creative Technology ("CT") courses are also part of the Advertising Design curriculum:

CT 321
Print and Digital Production

2 credits; 1 Lecture and 2 LABORATORY hours per week
Prerequisite: GD 244
This course introduces students to digital production techniques from print to the web. Students learn the concepts and techniques important for preparing digital files for a variety of media, which include traditional printing press, hybrid PDF documents for screen and digital printing, and digital documents on the internet.

CT 341
Design for Screen-based Media
3 credits; 2 Lecture and 2 STUDIO hours per week
Prerequisite: CT 371
Guidelines, practices, and methodologies of screen-based design are introduced. Through lecture, discussion, research activities, hands-on demonstrations, and workshops, students expand their understanding of the potential of screen-based media for communicating design.

CT 371
Introduction to Kinetic Typography

3 credits; 2 Lecture and 2 STUDIO hours per week
Prerequisite: GD 244
This course introduces the design principles, skills, and technologies of kinetic typography, the technical name for “moving text on screen.” Students learn to apply these skill sets to design projects, such as motion graphics, screen-based ads, and multimedia presentations.

CT 411
Design and Interaction

2 credits; 1 Lecture and 2 STUDIO hours per week
Prerequisite: CT 341 or approval of instructor
This course emphasizes the human-centered design process and introduces principles fundamental to interaction design. Key topics include communication theory, user research and concept evaluation methods, visualization and navigation through information spaces, time-based information, paper prototyping, and usability testing.

CT 431
Introduction to User Experience Design
3 credits; 2 Lecture and 2 STUDIO hours per week
Prerequisite: CT 371
Students gain an understanding of the elements of user experience design. This knowledge is essential for enabling students in graphic and advertising design to work as productive members of any creative team.

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